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How Celebrities and Influencers Will Shape Marketing After COVID-19


There’s no doubt that COVID-19 is shaking up your PR and Marketing strategies. With the cancellation of events and commercial production at a standstill, brands will be forced to change and sway consumers with digital platforms more than ever. This interview with Rita Tateel, President of The Celebrity Source, showcases how using celebrities and influencers for digital campaigns offers effective marketing strategies to continue to shape “hearts and minds.” Listen to the full interview here!

The Celebrity vs. Influencer Battle… Who’s Winning the War?


Starting about five years ago we noticed a shift in what our corporate brand clients were looking for. In addition to wanting celebrities with name recognition for their PR, marketing, advertising campaigns and events, they also started asking how many followers they had. In subsequent years it became evident that the priority was shifting more heavily in the direction of social media influence and not as much about instant name recognisability. Suddenly, the kid next door with 10M followers was more in demand than George Clooney! We have always used the definition of “celebrity” to mean anyone well known, in the public eye, within their field of discipline, therefore we consider digital influencers to simply be a type of celebrity—just like film, TV, music and sports are types. But there are many who would still argue that there is a major difference between celebrities and influencers and that there’s a battle being fought as to who will win more of the marketing budget in the years ahead. While Influencer Marketing has had a meteoric rise in recent years, there’s also evidence of a slow down due to oversaturation and mistrust. Mobile Marketer reports that “The engagement rate for sponsored posts fell to 2.4% in Q1 2019 from 4% three years earlier.” And according to Mindshare’s recent Power to the People report , which in part looked at public attitudes about trust, influencers are at the bottom of the chart.  It’s also worth noting that fame, particularly the kind formed on social media, is fleeting. The same influencers that capture audience attention today may not be holding onto that attention tomorrow.  In fairness, the same could be said about celebrities to a degree as the “A-lister” of today might be the C-level of tomorrow. Celebrity mistrust is also possible when the public’s perception is that there isn’t an authentic match with the brand.  Whether celebrity or influencer, it all boils down to one essential element for any PR, marketing or advertising campaign to be effective—authenticity.  According to a report by “In a world of celebrity endorsements, sponsored posts and paid influencers, consumers crave authenticity more than ever.” 


As a result of this authenticity demand by consumers we are seeing a new trend in Influencer Marketing leaning more towards micro and nano influencers (followers under 50K) and more specifically towards organic influencers.  Organic influencers are real people who already buy your products and services and create content about your brand – they’re your genuine brand advocates. While they may only have a few thousand followers, statistics show that they typically have higher engagement rates than those with larger followings. With organic influencers, the content is earned, not paid, so they are also very cost-effective for brands–but most importantly they have authenticity. Similarly, an organic, authentic celebrity match can be made when a celebrity sincerely loves a brand, product or service and when the public perception of the celebrity’s image, lifestyle and values matches the brand’s tone, style and mission. Celebrity product placement can help unearth these organic matches as many of our clients have experienced.  Just as lines have become blurred between marketing and PR in the communications industry, it’s clear that the same can hold true for celebrity vs influencer. Celebrities are influencers and many influencers are celebrities. Therefore, perhaps the important question to be asked is not who is winning the celebrity vs. influencer war but rather how are the soldiers engaged..?

Should Celebrities Be Treated Differently?

Yes, because we insist that they be different! People complain about celebrities preferential treatment, yet the same people would have a negative impression. If a celebrity was seen traveling in coach instead of first class— e.g. “they’re broke,” or even worse “they’re cheap!”

A couple of weeks ago I was treated to a sneak peek at The Private Suite. The new private terminal at Los Angeles International Airport (LAX) for celebrities/VIPs. When this terminal was first announced I remember seeing a flurry of complaints. Examples like “Why should celebrities get preferential treatment over the rest of us?” “How dare they (city of LA) use our tax payer dollars to pay for spoiled celebrity privileges!”  The irony is that it’s the public’s insatiable appetite for the private lives of celebrities that drives the paparazzi machine. This in turn created a need for a special private terminal like this.

The Private Suite

As I see it, The Private Suite benefits us all as it allows for fewer distractions and interruptions for police when celebrities are followed at the airport by both paparazzi acelebrities1nd fans alike–and less commotion means it’s safer for the rest of us “normal” people. For the record The Private Suite is privately owned, so no tax dollars are used and celebrities/VIPs pay a hefty price for this elite service.

NBC4 News in Los Angeles recently shared a different take on the issue, having done a story about special treatment celebrities get at hospitals. The concern here, of course, is how this preferential treatment might negatively affect the lives of other patients.

In New York City, a mother told the investigative reporter that her medical care and access to her newborn twins was compromised because she had the misfortune of delivering her babies at the same time as Beyoncé was giving birth to Blue Ivy in 2011.

celebrities2“We saw that the cameras in the maternity ward had been covered in cardboard, and we thought that was strange,” Rozz Nash said.  “We saw men walking around in suits and they had badges that said ‘special event,’ and they were in a maternity ward. So it was really weird.”

Celebrities and Hospitals

While there is no question that everyone should have equal rights to quality hospital care there is also no question that a celebrity sometimes need to take drastic measures, and pay for it, just to get the same quality hospital care and privacy that everyone else is afforded, for no additional fee. Unfortunately, as long as there is unscrupulous media willing to pay big bucks for private hospital photos and the public is willing to buy it, celebrities are going to continue to do whatever they need to protect their own privacy and security, and hospitals will need to comply if they want their business.

No, celebrities are not just like us. They live very different lives, ones that are very public, come with wealth and privilege, and also the loss of their privacy and potential security.

Yes, celebrities should be treated differently than the rest of us, as long as the rest of us have a need to maintain our perceptions and intrude in their privacy.


Celebrity Endorsements – A Look At The Stats

Celebrity Endorsements – A Look At The Stats

Celebrity Endorsements are often underestimated by those in the business community. Unknown to many, a bit of star power could help a newly-launched item from a start-up company be propelled to greatness. It’s hard to stand out in today’s digital age, mainly because of how many websites and companies are all vying for the attention of the audience. As such, you’ll need to make sure your endorsement turns heads and get people talking. Let’s take a look at the numbers surrounding this form of marketing, and see whether it could work for you.

The relationship between ordinary people and the adverts they see on a daily basis has always been a little complicated. A British poll found that 50% of people only trusted the claims they saw in commercials on occasion. That means that even if your product is sensational and truly works – a proportion of your viewers may not believe you. Indeed, two in five people seldom believe anything they see in ad campaigns. However, with the help of a trusted celebrity who is known for their integrity, all of that can change.

OverlayBarGraphsExample_01Celebrity Endorsements are deemed as valuable to a third of British people – a country where this technique is very common. You often find stars putting their names to perfumes, hair products, and gambling services. One in three of those who have seen an advert featuring a famous person they know went on to part with their hard-earned cash for the product they were endorsing. If you were to follow this technique, some of the people who make a purchase may have been customers you wouldn’t have been able to reach beforehand.

However, the star you choose doesn’t just have to stare into a camera, clutching onto your product and smiling. There are other ways that their endorsement could be put to good use. We all know how gowns that are seen on the red carpet influence the fashion decisions of shoppers – often spurring cheaper alternatives in mainstream stores. To the same extent, getting a celebrity to use your product – perhaps by sending them samples in the post – is enough for demand to soar. Why not get them to give you a shout-out on Twitter?

Celebrity Endorsements work well in most western markets – especially in America. Up to half of those who were recently polled in the power that stars have in their purchasing decisions said that an endorsement could lead them to make an impulsive purchase, or even change brands. That said, you should always remember why you’ve chosen a particular celebrity – because of their reputation. And if the slightest whiff of scandal affects their image, it’ll impinge on yours. This is why making a careful selection is so important.

Celebrity Endorsements List

Celebrity Endorsements List helps you to find a star who has interests and a lifestyle that’s similar to your brand. For example, if you’re launching a new tool that’s designed to help people get fitter, you’ll want a healthy ambassador who is an athlete or a professional sportsperson. The main goal of these lists is to also help you find a celebrity who isn’t already endorsing too many people, or a company that could be deemed as a rival. Otherwise, a conflict of interest is created.

Top Celebrity Endorsements

Top Celebrity Endorsements can really gain value for money in the social media sphere, too. That’s because it’s often extremely hard to get people who browse online to pay attention to the adverts which precede videos, and decorate websites. In order to get them to visit your website, and watch a 30-second clip in full, any advert often needs a celebrity endorsement or a really interesting storyline. One in ten people will watch a commercial for a brand they’re not even interested in if a celebrity they like is featured in it.

Celebrity Product Endorsements

Celebrity Product Endorsements are changing at the speed of light. There are now so many apps which young people use – including Snapchat, BBM, and WhatsApp. That’s combined with the other forms of social media out there, such as Facebook and Twitter. The emphasis is slowly moving away from television and radio. Also, many youngsters don’t just look to celebrities for guidance and inspiration these days. Bloggers and YouTube stars are also influential, and getting them to endorse your product is often the best way to generate sales in this affluent demographic.

Celebrity Endorsement Costs

Celebrity Endorsement Costs aren’t fixed for every single star who is out there. If there is one famous person who is getting a lot of attention and demand to be involved in advertising, it’s only natural that they’ll hike up their prices. You also need to watch out for stars who have spread themselves too thin – and seem to be on every single commercial that’s out there. Find someone who actually endorses products they believe in and use, and a celebrity who doesn’t do it at every opportunity. That makes consumers more likely to trust them, and you.

Celebrity Endorsement Statistics

Celebrity Endorsement Statistics indicate that there is still plenty of appetite in the marketplace for well-known people to recommend products to the public. It validates your brand in the eyes of consumers, and helps demand for your goods and services to grow. From here, you gain brand loyalty, and your company will start to gain recognition without the need for a famous face. Just ensure that the celebrity is taking part in a fun, edgy and clever campaign that’s well thought out. Otherwise, it’s just like throwing your dollars down the drain.

Celebrity Endorsement Examples

Celebrity Endorsement Examples are easy to come by – however, there are triumphs and failures along the way. Just look at the football icon and former Manchester United star David Beckham. His pictures sporting underwear for Calvin Klein created a global conversation that was appealing to both men and women alike. Even though the product was geared towards one particular demographic and gender, it didn’t stop everyone from uniting behind the commercial and celebrating it. Such feats in advertising are hard to find – but you could do it by getting the right celebrity to endorse your product.

Celebrity Endorsements Gone Bad

Celebrity Endorsements Gone Bad often center on the people who have been the public faces of a company for many years, only to become mired in a scandal. The running theme for such incidents tends to surround sports stars – who build their lives on winning through integrity and hard work, only to be outed as love cheats or people who have been taking performance-enhancing drugs. Just look at Tiger Woods and Lance Armstrong. It’s fair to say that people have high expectations of the stars they admire.

The Celebrity Source

When done right, the cost of a celebrity endorsement can be far outweighed by the profits and brand recognition it brings to your company. It’s all about doing your research and trying to make an informed decision. But who will be able to offer their advice and connections to create a successful campaign? Rita Tateel with The Celebrity Source brings you celebrities matched with clients’ campaign or event needs based on their interests and lifestyle. The Celebrity Source can help you with Celebrity Endorsements, Celebrity Speakers, Celebrity Appearances, and can help you Book a Celebrity or Hire a Celebrity.

Celebrity Endorsements – A Look At The Stats

Howie Mandel 2

Hiring a Celebrity – Six Tips for Making the Perfect Match

For nearly 30 years, The Celebrity Source has known that there’s an art and a science to working with celebrities – from creative thinking about the approach, the rules of engagement, to planning the details of their participation and much more.

Here are six tips to ensure your PR, marketing, advertising campaign or event is a success for both your brand and the celebrity.

1. Make it Authentic mandel

If you are looking to do a social media campaign, the key is finding a celebrity with not only a large social media following, but one that’s a natural fit with the brand or cause.

Most recently, we matched Howie Mandel, self-professed germaphobe, with American Standard for their launch of the ActiClean self-cleaning toilet. The initial engagement was to have Howie help promote an online contest for consumers to submit a video about why they deserve to win an ActiClean toilet, delivered personally by Howie Mandel. The winning video was not only adorable, but spoke to the key messages and audience demographic of the brand.

This campaign was so successful for American Standard that they renewed Howie’s spokesperson contract for a 2nd year. Plus, Howie authentically loves telling everyone about his own ActiClean toilets in his own home!

2. Leverage the Celebrity’s Social Media Platforms

Grand PrixAt the 2015 Toyota Grand Prix of Long Beach Pro/Celebrity Race, a Twitter chat was scheduled the day before the race among the celebrity participants so that they could interact with their fans about theirexperience. Thanks to our active Twitter participants, the #TGPLB became a trending topic during the half-hour-long session. It gave their fans an inside look at the ins and outs of auto racing as well as the camaraderie between the 18 celebrities. It also boosted interest for their fans to attend the Grand Prix and see their favorite celebrities compete for the title.


3. Go For Longevity

With any spokesperson, you must be aware that your brand will be associated with that person for a long time, even past the contract ending. For example, Britney Spears partnered with Pepsi in the early 2000s for mumaxresdefaultsic video commercials that aired during the Super Bowl and the World Cup.  It was a smart move on Pepsi’s part as Britney Spears was one of the most profitable pop stars during that time-period.

More than 15 years later, those commercials are still benchmarks in Britney’s career as well as for the Pepsi brand and their association with numerous musical acts over the years.

While there’s no guarantee that celebrities won’t do something unexpected, take the risk on those who are more likely to last the test of time.

4. Know the Celeb’s Audience

A huge social media following does not guarantee a ROI. It’s important that the branjustin-bieber-2016-press-pic-supplied (1)d’s target audience matches that of the celebrity’s fan base.  An example might be if Justin Bieber did a commercial for a high-end luxury watch that sells for over $2,000. This would not get the results the brand would hope for, despite his 98 million followers on Twitter because his audience is young women and not the affluent young entrepreneur audience the watch brand wanted to target.  98 million followers on Twitter does not guarantee even a small percentage of that in watches sold if the target audience is not a match.

5. Don’t Waste a Celebrity’s Time

Time is a celebrity’s most valuable commodity, sometimes even more than the value of money! The more popular the celebrity, the more people want a piece of that celebrity’s time.real-time

You don’t want a celebrity to feel like you are wasting their time, so ask for as little time as possible to get the job done. This is especially true for those situations when a celebrity is not paid, like for non-profit requests.

If you need the celebrity primarily to draw the media to an event, most media coverage takes place at the beginning of an event, so just ask for that. It’s more likely a celebrity would say yes to helping out a cause for a couple of hours at the beginning of an event, than sitting through the entire dinner and program.

6. Know What Motivates a Celebrity Apart from Moneyac5a3095a3bd5882843d548028d45a49–celebrity-fitness-yoga-for-men

Celebrities are people too. If a celebrity is personally connected with a cause, or loves a brand and its goals, they are likely more willing to be associated with it. If a request involves an activity or hobby that the celebrity is passionate about, the money might take a back seat.

It doesn’t matter if a high-profile energy drink company is willing to pay an exorbitant amount of money. If the celebrity lives an organic and holistic lifestyle, they may not want to associate with that brand simply for a paycheck if it would go against their lifestyle choices and possibly also tarnish their own personal brand.

Hiring a celebrity requires a lot of research, time and consideration and having the right celebrity can elevate your brand or event beyond any other PR, marketing or advertising strategy—if you do it right!

Alec Baldwin CC ad image

Hire a Celebrity – Top Tips For A Success

Hire a Celebrity – Top Tips For A Success

Hire a Celebrity and there’s no end to the potential. There are loads of famous faces who could add a real sparkle to your next event – and each has their own authentic and original personality. Different stories, different speaking styles and their inimitable perspective on life will make this a unique opportunity to give your guests an experience that they’ll never forget. From birthday parties to business bashes, there’s intelligence, raw talent and humor at your doorstep when you enlist the help of a booking specialist.

First up, have a think about what you want from your celebrity. Why are they going to be making an appearance? Is it to help launch a new product, endorse your store, or launch the latest branch of your business? It might also be for personal reasons – perhaps your special half or a loved one has a milestone birthday coming up. Of course, A-listers are going to cost the most money, but there are some famous faces who aren’t as prominent who can be acquired for a competitive price.

Alec Baldwin CC ad imageHire a Celebrity but make sure that the audience knows who they are. We’ve all seen those celebrity reality TV shows, but we don’t actually know who any of the people on the program are. This can be avoided by making sure that the star complements your age range, target demographic, and the subject matter that you’re talking about. A booking specialist takes all of your requirements, and information about the event, and can offer recommendations on which star to invite to your bash.

One particularly poignant idea could be to source a star who is known by people who live in your town, city or region. They could have been born and raised in the area, for example. Perhaps they are – or were – a TV personality on your local station. There’s no end to the possibilities. If you are not sure how to achieve this geographical connection, just get in touch with a reputable celebrity bureau, who will offer recommendations based on your request. Who knows: they could be making a recurring appearance in the future!

Hire a Celebrity and make your audience laugh, as well! With many gifted comedians out there – who are often considerably cheaper than other performers – you get the chance to enjoy their finest material in a more informal and intimate setting. Who knows: they might offer some brand-new material that even their most diehard fans won’t have heard of before. Other entertainers who will definitely make the venue alive include magicians, who can add the wow factor in a group and individual setting with their special tricks.

Hire a Celebrity Prices

Hire a Celebrity Prices fluctuate based on the stature of the star in question. You need to consider how long you’re looking for them to visit the venue, along with the season when you’re asking them to attend. For example, if they’re particularly busy around Christmas, expect a premium on the price during November and December. Meanwhile, if they make a living offering summer roadshows, they might not even be available between June and August. All of this needs to be brought into consideration.

Hire a Celebrity for an event

Hire a Celebrity for an event – and try to do all you can to make sure that they are able to contribute something constructive. If they know nothing about the business which you’ve been working in for several years, it could be incredibly embarrassing for your audience members. Also, even though they might be polished during their line of work, it could become awkward if they have never been an emcee for a private event before. Of course, everyone needs a big break – but we don’t want this to turn into David Letterman at the Oscars!

Hire a Celebrity for a party

Hire a Celebrity for a party and it’ll be a memorable and fantastic occasion for every visitor. They’ll be able to work the room, and perform throughout the night. And, instead of just listening to a pre-determined set list that you often see at gigs, there will be a chance to make special requests for your loved one’s favorite songs – and even organize some cover versions. When they’re at your party, you’re in control and in can be a really exciting experience for everyone.

Hire a Celebrity spokesperson

Hire a Celebrity spokesperson and your product or business will get a great boost in the estimations of the public. That said, it’s quite an expensive investment to make. You could want someone who’s always on hand to film a new commercial for a new campaign. Alternatively, you could prefer a star to come and say a couple of words. Any booking specialist should work in tandem with your PR consultant and marketing agency – to make sure that the celebrity spokesperson has as much of an impact as possible.

Hire a Celebrity UK

Hire a Celebrity UK and there’s plenty of talent to select. You could choose an actress from a soap opera, someone who is in a boy band such as One Direction, or the star of a reality show such as Geordie Shore. Either way, they’ll have a great personality and they’ll give your guests a great time. Alternatively, you could choose someone who is well-respected in journalistic circles, or a politician who can give their own unique take on Britain’s affairs. The choice is yours!

Hire a Celebrity Dress

Hire a Celebrity Dress and you could wear a part of history. There have been many gowns which have caused a stir, not least in recent months. Just days after the Academy Awards in 2015, the pearl-encrusted dress worn by Lupita Nyong’o disappeared from her hotel room in West Hollywood. It was returned by the thief 48 hours later, balled up in a binbag, because they discovered the pearls weren’t real. Despite this, the luxury garment is estimated to be worth more than $150,000 because it was a Calvin Klein collection piece.

Hire a Celebrity to Tweet

Hire a Celebrity to Tweet and you’ll have the opportunity to connect with young consumers from around the world. However, be aware that owing to ethical standards, many of them will have to put the hashtag #ad after their message. Many offer set rates per message, with additional costs if you want to add a photo or a link to your Twitter handle. It can help land you thousands of new followers – and what’s more – many of their super-fans will retweet the message – expanding your reach even further.

Hire a Celebrity Chef

Hire a Celebrity Chef for a night of culinary bliss. They could either lead a team of chefs in creating their signature menu, or offer a masterclass for your friends and family. Oftentimes, their personalities on the screen are near identical to what they’re like in real life – after all, their tenacity and determination is what helped them to become famous in the first place. Make sure you also take along some of their recipe books, as once they’re signed, they’ll be precious mementos which could appreciate in value.

The Celebrity Source

From chefs to comedians, and from politicians to pop stars, celebrities are helping businesses around the world to build their profiles and gain whole new legions of fans. Although finding them can initially be a challenge, there’s no harm in enlisting the help of a specialist booker. Rita Tateel with The Celebrity Source brings you celebrities matched with clients’ campaign or event needs based on their interests and lifestyle. The Celebrity Source can help you with Celebrity Endorsements, Celebrity Speakers, Celebrity Appearances, and can help you Book a Celebrity or Hire a Celebrity.

Hire a Celebrity – Top Tips For A Success

William Shatner

Celebrity Endorsements – Crunching The Numbers

Celebrity Endorsements – Crunching The Numbers

Celebrity Endorsements can help a little-known product to fly off the shelves, especially if the star in question is trusted by the public. In this age of information overload, it can be incredibly easy for commercials to be drowned out by noise and more engaging adverts. That’s why looking at the hard facts surrounding the impact that celebrity endorsements can have is worthwhile. Here, we’re going to explore the latest research surrounding them – and look at the bottom line of how it can affect your profits.

Let’s begin by looking at how much members of the public trust adverts in the first place. According to the Energy Saving Trust in the UK, half of those questioned only trust the claims made in adverts “some of the time”, meaning it can be an uphill battle to get your message across. Worryingly, 40% say that they never trust what they see advertised. However, there is hope on the horizon when it comes to using celebrity endorsements, as other research suggests.

William Shatner

Celebrity Endorsements – Crunching The Numbers

Celebrity Endorsements are appealing to 30% of the population in the UK – with the likes of Cheryl Cole, a well-known singer who was a talent show judge on The X Factor in the US helping one in three Britons to make a purchase. This is a powerful indication of the influence that a little bit of star power can have. After all, many people decide to buy certain garments once they have seen their favorite celebrities donning them in public. There are many different ways an endorsement can be scored.

Whereas you might want a star to feature in one of your commercials – or lend their voice to a radio jingle – remember that a celebrity who is seen using your product can create a flurry of interest. Perhaps they could be pictured eating your chocolate, wearing your shoes, or browsing your furniture store. The possibilities are endless. But when it comes to trusted celebrities – such as Ellen DeGeneres – even the slightest mention of your brand can result in a tidal wave of business that many retailers simply aren’t prepared for.

Celebrity Endorsements also have plenty of power in the US. Nearly half of American adults believe that they can make a positive difference when it comes to their purchasing decisions – or when they decide to back a particular good cause. However, should that star become embroiled in negative publicity or a scandal, the halo effect can disappear. That’s why finding a celebrity who has a squeaky clean history comes in handy. Remember how almost all of Tiger Woods’ sponsors dropped out after his high-profile scandal?

Celebrity Endorsements List

Celebrity Endorsements List can be obtained from a booking specialist, someone who has been keeping tabs on the work that A-listers do. Remember: if you’re a sneakers brand and a certain star already has a contract with one of your rivals, it’s unlikely that they’ll be able to extend their endorsement to you. That’s why you need to find a star who is interested in lending their face to new areas where there won’t be a conflict of interest. Indeed, you could even include clauses surrounding exclusivity in your contract if you wanted to.

Top Celebrity Endorsements

Top Celebrity Endorsements are also useful on the Internet. It can be especially difficult in this day and age to get members of the public to click through when it comes to online adverts. However, 10% of Americans will do so if they like the celeb who is making an endorsement. As such, you should definitely bear this in mind if you’re more of a digital venture. In turn, this gives greater exposure to your brand – and over time, 40% of people decide to click through online ads because they know or like the company.

Celebrity Product Endorsements

Celebrity Product Endorsements are changing in many ways. These days, if you want to reach the holy grail of 16 to 25-year-olds, you need to think beyond the traditional TV and radio adverts we grew up with. The best endorsements can be found by approaching bloggers who are trusted and respected by this age group. Send them your product, and see if they like it. From here, they might choose to create a video of them using the item, or write a review. When a link or reference to your website is included, it’ll create a flurry of traffic.

Celebrity Endorsement Costs

Celebrity Endorsement Costs do vary depending on how high profile the star is. Of course, if they are always in demand for their endorsement, they’ll be able to charge more. Many celebrities will also be reluctant to overexpose themselves, as it can damage their reputation and mean that their endorsements don’t have as much value. Talk to a booking specialist about finding an affordable celebrity who hasn’t been involved in too many endorsements. That way, it’ll mean something in the eyes of consumers.

Celebrity Endorsement Statistics

Celebrity Endorsement Statistics show that there is a demand for famous faces to support little-known (and well-known) products. Once a star has given a product or service their tick of approval, sales normally shoot up. However, you can’t expect the celebrity to do all of the work. It is also important for you, the business, to create a fun and interesting campaign that will grab the attention of your target audience. That way, you double your chances of getting the results that the brand deserves.

Celebrity Endorsement Examples

Celebrity Endorsement Examples are everywhere. David Beckham created a storm when he began modeling underwear for Calvin Klein, and pictures of the football star in his briefs spread like wildfire across the Internet. You’ll also find that many stars – such as Nicole Kidman with Chanel – end up endorsing perfumes. To get the best results, you want to get innovative. Find a celebrity who genuinely believes in your product, as this will shine through as authenticity in any commercial or endorsement.

Celebrity Endorsements Gone Bad

Celebrity Endorsements Gone Bad mainly arise when the star themselves becomes embroiled in a controversy. For example, Lance Armstrong was a well-respected cyclist who became disgraced when he was found guilty to doping during his victories at the Tour de France. As a result, many companies decided to pull their sponsorship of his professional races, and instantly ended lucrative deals. You need to make sure that celebrities’ endorsements don’t come across as hypocritical, and check their brand doesn’t clash with your own.

Celebrity Endorsements 2013

Celebrity Endorsements 2013 included Taylor Swift signing a contract to be the public face of Pepsi, joining the likes of Beyonce in doing so. However, Brad Pitt was also in the headlines as he became the first man to become the public face of Chanel No 5 – netting him a cool $7m. Usain Bolt also began to appear more prominently in ad campaigns for the British company Virgin Media. There are many deals out there just waiting to be signed for your brand, and some can be more affordable than you think!

The Celebrity Source

Your next ad campaign could stand and fall by the celebrity endorsement you secure for the product. In order to get the tone right – and generate a campaign that everyone remembers – you need a booking specialist who has the right contacts to make your vision a reality, enabling your business to grow. Rita Tateel with The Celebrity Source brings you celebrities matched with clients’ campaign or event needs based on their interests and lifestyle. The Celebrity Source can help you with Celebrity Endorsements, Celebrity Speakers, Celebrity Appearances, and can help you Book a Celebrity or Hire a Celebrity.

Celebrity Endorsements – Crunching The Numbers

Piers Morgan

Celebrity Speakers – Balancing The Pros And Cons

Celebrity Speakers – Balancing The Pros And Cons

Celebrity Speakers can really add a lot of oomph to an event… if they’re suitable for the audience. You should put a lot of thought into the A-lister you want behind that microphone. If a wrong judgment call is made, it could be an immense waste of money – and your crowd may not consider returning for another event in the future. In the worst-case scenario, they could be left offended by what the speaker has said. Although this can sound outlandish and improbable, it has happened in the past. As such, you need to do your homework.

First, you need to consider what the purpose of a celebrity speaker is for your event. Are you looking for a famous person who is willing to share their story? A person who is able to inspire others? Or a speaker known for a particular view point who is willing to spark an argument and a debate about their opinion? All are possible when you make the right booking. In a way, it’s helpful to know what a speaker is going to tell your audience before they even take to the stage.

Piers Morgan

Celebrity Speakers – Balancing The Pros And Cons

Celebrity Speakers can also make the economics of an event more attractive. Even though they can cost five-figure sums without so much as breaking a sweat, making the right booking could attract lucrative corporate investors which cancels out the cost. This leaves you free to make a profit on the ticket prices, and the publicity it brings to your own firm. A booking specialist will be able to negotiate the price – and the terms – that any speaker will bring to the table.

Those A-listers who make speeches on a regular basis will likely have a showreel which shows you what they’re capable of. Indeed, they may already have clips of their work on YouTube, which were filmed by an admiring audience. Even if the subject matter is likely to be serious, it’s still important to ensure that the speaker is entertaining – and the odd laugh every now and then certainly won’t do any harm. It’s crucial that the speaker meets the expectations of the audience, and you should brief them on what the requirements are.

Celebrity Speakers may also charge extra if your audience members want to put their questions to them afterwards. It’s a nice idea to budget 15 or 30 minutes in any event to allow this to happen. In some cases, the celebrity may even hang around for a little while afterwards for a drink, allowing them to mingle with the guests and engage in some one-to-one conversations. This will certainly add a special component to the event. Try to see if they have testimonials from other businesses who have utilized their services in the past.

Celebrity Speakers for hire

Celebrity Speakers for hire are often in demand – so it’s important to plan ahead. As soon as you’ve got a date and time in mind, you need to get on the phone to a booking specialist. Indeed, you should hold off on booking any venue until you have official confirmation that a celebrity will be able to attend. After all, you might decide to host an event on a Monday, but then discover that your ideal host is only available to come on a Tuesday. As such, having a little flexibility on your part will come in handy – as speakers can find their slots fill up months in advance when coupled with their other commitments.

Celebrity Speakers for hire can be more than happy to take instructions, and tailor their speech in accordance with the theme of your event. For example, if you are holding a business seminar on the complexities of marketing, you’d want the A-lister in question to make a contribution that’s relevant to what your delegates have paid for. This is especially true if they are a keynote speaker. Just make sure that the speaker is an authority on the subject matter, as your audience could soon realize that very little of what they say holds water.

Celebrity Speakers fees

Celebrity Speakers fees can be pricey – with some charging in excess of $25,000 for the privilege of their company. There will often be leeway on this, especially if it is for charitable purposes. A booking specialist will give you a firm steer on the prices to expect, and there may be discounts if you confirm in advance and you’re willing to stump up part of the fee upfront. Set yourself a specific budget and try not to get sentimental when you’re choosing a speaker, otherwise you could find yourself spending far more than what you were willing to pay.

Celebrity Speakers fees are hefty to pay on your own, which is why it’s worthwhile to generate other income streams where possible. You might want to launch a pop-up shop at the event where members of the audience can buy merchandise, sell tickets to hear the celebrity speak, or try to get sponsors who will back your event for the publicity. Indeed, you might even be able to sell DVDs of the event if you get the appropriate permission from the celebrity and their agent. All in all, getting the right speaker will be the investment your business has been craving.

Celebrity Speakers bureau

Celebrity Speakers bureau allow you to breathe new life into any conference. Sure, you might be the authority on a certain issue, but nobody would want to hear you speak at every turn. Introducing new voices is a fantastic way to liven things up. This will also ensure that visitors pay attention and follow developments with close interest. By approaching a bureau, you’ll get a wide choice of celebrities which that company has close contact with – eliminating all of the hassle out of making a booking, and allowing you to focus on other projects.

Celebrity Speakers bureau are not all born equal. Some offer a wider choice than others, and many are not specialized on the certain themes of speaking that clients like you might demand – such as inspirational, humorous, or political talks. Make sure you do plenty of research before jumping to a conclusion, as this ensures that every dollar you devote to getting an A-lister is well-spent. Don’t be afraid to have high expectations, and make sure you communicate with the bureau to express your needs.

Top Celebrity Speakers

Top Celebrity Speakers should be reliable people who turn up when asked – after all, you’re paying them. Check their testimonials to see if this is the case. Make sure that they are confident speakers, have a relaxed and likeable demeanor, and aren’t unpleasant prima donnas who could actually affect the mood and ambience of your event. You want to get the impression that the celebrity is delighted to be spending their time with you – it’s the least you should expect. Going for a celebrity with plenty of experience is something to consider seriously.

Celebrity Speakers cost

Celebrity Speakers cost a fair bit of money – especially if you’re looking to secure someone who is still in the public sphere. However, it’s often the cost of doing business, especially if you’re looking to attract hundreds or thousands of people to your events. Make sure you seek plenty of advice from a knowledgeable booking specialist before making that all-important first leap into the world of celebrity speakers. When executed to perfection, such events can be a real pleasure to be a part of – and with the right support, all headaches can be avoided.

The Celebrity Source

Celebrity speakers are here, there and everywhere. However, you want the personality who is well-suited to your particular event, and the interests of your audience. Getting it wrong could damage your reputation, and there’s no reason why all of that can’t be avoided. Rita Tateel with The Celebrity Source brings you celebrities matched with clients’ campaign or event needs based on their interests and lifestyle. The Celebrity Source can help you with Celebrity Endorsements, Celebrity Speakers, Celebrity Appearances, and can help you Book a Celebrity or Hire a Celebrity.

Celebrity Speakers – Balancing The Pros And Cons


Celebrity Speakers – The Right Speaker for Your Event

Celebrity Speakers – The Right Speaker for Your Event

Celebrity Speakers are a category of celebrities working to promote something in itself. These speakers are a popular choice amongst those who want to push a charity or other fundraising event into the limelight, as well as for subject specific lectures and seminars. People enjoy listening to a celebrity speak so if you decide to hire one for your event there’s one thing you can be very sure of – you will certainly have an audience hanging onto their every word.

Charity events very often choose to have an after dinner celebrity speaker. Choose a venue for the event to take place and then send out your invites. Often, a promotional email is sent to the database of people who have expressed an interest in something your organisation has done in the past. The email will invite people to book their place at a cost that you determine. This cost should cover your expenses – the venue, the meal, and the celebrity – and some extra for your cause.

Celebrity Speakers who are hired for these events can come from a variety of backgrounds. It isn’t uncommon for sports people to be invited to be an after dinner speaker. Even if they have retired from their sport, they are often still very popular and people enjoy listening to them recounting particular events or anecdotes about their time in the spotlight. Another popular choice are comedians for obvious reasons, but if you are tempted to go down this path, consider the type of humour on offer and check that it will suit your audience.

Other audience specific celebrity speakers are those that are hired to speak at a corporate event or something similar. For example, if you are hosting a lecture on computer programming, what better speaker could there be than Bill Gates? Or maybe your topic is how social media is impacting upon business; if so, how about Mark Zuckerberg? Of course, he would work for the first option too. If, however, you are hosting a seminar directed at fashion designers, then both of these would be useless!

Celebrity Speakers, therefore, need to be chosen wisely if you are going to get the best out of them. A dead cert way of making sure that you get the ideal celebrity speaker is to contact an agency like The Celebrity Source. All your event needs will be taken in to account and if you have no idea of who to choose, we can help you work through your options and what they entail. For example, if you choose someone who lives closer to your location, your costs will be reduced because travel won’t be as big an issue as for someone who has to cross time zones.

Celebrity Speakers for hire

Celebrity Speakers – The Right Speaker for Your Event

Celebrity Speakers – The Right Speaker for Your Event

Celebrity Speakers for hire also include motivational speakers, business speakers, inspirational speakers, TV personalities, and adventurers, so you will have hundreds to chose from for your event regardless of what it is. Budget is very often a key issue when it comes to choosing a celebrity speaker and The Celebrity Source will work with you to get a great speaker within your range. In fact, because we work directly with celebrities rather than with their agents or managers we often get reduced rates.

Celebrity Speakers for hire will have varied topics of expertise that they can talk with authority on – and you may be surprised to learn that many of them have more than one subject area. This means that if the celebrity that you would like to have at your evnt has a prior engagement or is too expensive, there very well could be someone else who can fill their shoes just as well – and who will add a massive impact to your event.

Celebrity Speakers fees

Celebrity Speakers fees vary depending upon who they are. The more famous they are then it is likely that they will charge the most – and this can run to thousands of dollars. In addition to this, you will also be expected to pay for travel, accommodation and meal costs – and celebs tend to go first class all the way. There are some top celebs that price themselves into a lower price bracket so that they are more available, so if you are keen on someone, it is always worth asking the question.

Celebrity Speakers fees will be outlined to you before you make a booking, as well as anything else you will be expected to pay, so you will be able to budget your event properly. Very often you will be able to recoup the cost of your celebrity speaker by charging an entrance fee or by having a ticket only policy – for which you obviously charge. This will takes lots of organizing so make sure that you give yourself enough time.

Celebrity Speakers bureau

Celebrity Speakers bureau will be able to show you testimonies to their success – and the celebrities that they have procured for their clients. In fact, ask to see a list of former clients so that you can get a measure of their ability. They should also have a mission statement that will set out their stall for you. And if you want more from your celeb – ask if they are able to run masterclasses or workshops; if they can offer a mentoring and/or a consultancy service – because there’s often a lot more to a celeb than a pretty face.

Celebrity Speakers bureau should divide their speakers in to categories so that your choices are whittled down by the expertise of relevant speakers. There is little point trawling through name after name of inspirational speakers if you are really looking for a celebrity comedian to entertain your guests. It is also helpful if you are presented with a list of the topics a particular speaker is an expert in – for example, who knew that John Cleese is a regular speaker on the subject of psychology?

Top Celebrity Speakers

Top Celebrity Speakers are always in great demand so if you have set your heart on one of them, make sure that you give plenty of notice otherwise you may be disappointed. A preliminary inquiry to The Celebrity Source will let you know when the best time to book your celebrity speaker is, and once you have this information you will be able to start planning your big event confident that it is going to be a roaring success that people will talk about for a long time afterwards.

Celebrity Speakers cost

Celebrity Speakers costs should be factored into any event that you are planning; in many instances they can be absorbed by the event itself because of what you charge people for the privilege of being there. Don’t forget to include all peripheral costs of your celebrity speaker as well, such as travel and hotel costs. You may also have to hire your venue and pay for any literature, banners and other decorations, too, so make sure that you include all of these when you are pricing your event.

The Celebrity Source

The Celebrity Source will have the answers to the questions you haven’t even thought of yet! This means that you can safely put your celebrity needs into our hands. Rita Tateel with The Celebrity Source brings you celebrities matched with clients’ campaign or event needs based on their interests and lifestyle. The Celebrity Source can help you with Celebrity Endorsements, Celebrity Speakers, Celebrity Appearances, and can help you Book a Celebrity or Hire a Celebrity.

Celebrity Speakers – The Right Speaker for Your Event


Celebrity Appearances – How to Arrange For A Celebrity to Make an Appearance

Celebrity Appearances – How to Arrange For A Celebrity to Make an Appearance

Celebrity Appearances Are big events as far the majority of the general public are concerned. There is nothing guaranteed to draw a crowd more than the appearance of someone who usually only appears on screen or on the front of magazines. Even if the celebrity isn’t today’s hot news or whether he or she isn’t everyone’s favourite there is just something about celebrity that people flock to see. Perhaps it’s just the desire to see what makes these people stand out, but whatever it is, it works.

For years, promoters and people who are aware of how to push their agenda forward have been exploiting this star quality in order to grab attention for their cause, business or products. And there’s no reason why you can’t use the same strategy because arranging a celebrity appearance is easier than you may think – and probably cheaper than you imagine as well depending on the celebrity you choose and how popular they currently are. Don’t get disheartened though; not every star is as expensive as Lady Gaga.

Celebrity Appearances Can be arranged through agencies that specialise in finding you the right celeb for your occasion. There are some agencies that have an established stable of a mixture of celebrities that are available for events across the nation. Others focus on particular aspects of celebrity so you may find one that only deals with singers, or another that specialises in sports stars. If you know what you want, these could be the answer but it’s good to keep your options open and see everything on offer.

In the first instance you may simply be required to fill in an online form on which you can give a broad outline of your requirements. Subsequently, you will need to speak to someone who will go into more detail with you so that your request can be fine tuned and you can find the celebrity that will work the best for you. You may be surprised at some of the suggestions you hear but it pays to be open minded at this stage because these agencies do have a lot of experience.

Celebrity Appearances Do have additional costs associated with them that you should be aware of before you make your final decision. You will be expected to pay for all of their expenses, such as hotel bills, meals and travelling costs – and again the cost of these will be proportionate to how big a star you are booking. Naturally, a rugby player from your home town is going to have less expense than flying Kylie Minogue in. However, weigh up the overall costs of your celebrity to the outcome you are expecting them to achieve for you.

Upcoming celebrity autograph signings

Celebrity Appearances – How to Arrange For A Celebrity to Make an Appearance

Celebrity Appearances – How to Arrange For A Celebrity to Make an Appearance

Upcoming celebrity autograph signings are a great way for fans to meet their idols. The most common occasion for this kind of event is a book signing held at a book store. Nowadays practically every celebrity has a book to their name (often written by a ghost writer but nevertheless…) so it’s not difficult to find a celebrity that wants to promote their latest offering. If you want to take advantage of a book signing (and don’t have a book store) it may be possible to collude with an independent store to mutually benefit from a signing.

Booking celebrity appearances

Booking celebrity appearances couldn’t be easier. Once you have made your initial inquiry by completing the online form, you will contacted by a member of a very experienced team. This will be start of the process dedicated to working out exactly what you are looking for so that whatever you are planning goes exactly to plan. Sometimes the celebrity you would like to appear has prior commitments for that date but all your options will be discussed – and then you book it and save the date!

Celebrity autograph signings

Celebrity autograph signings are a great way of deciding whether having a celebrity at your event will be the success you hope it will be so it’s worth checking the media to see if there are any local signings taking place for you to attend. This market research will allow you to see how the celebrity engages with people – and how big of a crowd they draw. Using this information you will have a better idea of whether you need a bigger name or not.

Celebrity autograph signings are something you need to consider when you book your celeb because there is a very good chance that your guests are going to want to have autographs – and photos of themselves with the person you book. So, in order to make this possible you need to make sure that you have made a long enough booking to incorporate this otherwise your event could finish on a dark side with your celebrity rushing off leaving a lot of disgruntled guests.

Celebrity appearance fees

Celebrity appearance fees Vary considerably depending upon whether you choose an A or a B Lister. If money is no object then you have the world of celebrity at your feet – but even so you need to know that stars who are at the top of their game – or who have been there for a number of years are commanding seven figure fees. If your budget doesn’t stretch to this, then there’s no need to abandon the idea because there are many celebrities whose fees start with just four figures.

Celebrity appearances 2012

Celebrity appearances 2012 proved that not everything in the world of touting celebrities in order to push a product works, so this is something else to consider. Justin Bieber was the celeb invited to the 2012 CES international consumer electronics and technology tradeshow, and whilst celebrities appearing to endorse products usually works, in this case no-one was interested – all they wanted was Justin. The lesson here perhaps is to make sure that your celebrity isn’t too popular otherwise you face an expensive failure.

Celebrity appearances 2013

Celebrity appearances 2013 saw a massive surge in celebrities making appearances at all kinds of events – and on the face of it, many of these occasions didn’t seem to need celebrity endorsements. So, why? It would appear that the world of stardom is getting more cut throat by the second (either that or the celebs are getting more paranoid) and they think that have to push themselves onto the public’s consciousness at all times by strutting their stuff – or become last year’s forgotten name.

Celebrity Appearances cost

Celebrity Appearances cost is obviously something that you need to work into your advertising budget if you are serious about using this kind of promotion to increase your sales or company recognition. Consider how much your other promotional exercises cost you and what their direct return is, and then give some careful thought as to what you are expecting your celeb to achieve for you. Consider, too, the negative impact that Justin Bieber’s appearance had on the CES show, and make sure that you don’t over-celeb yourself!

The Celebrity Source

The Celebrity Source prides itself on having provided celebrities from all areas for more than twenty five years – and making sure that throughout all of that time, it is their clients’ campaigns and needs that always come first. Rita Tateel with The Celebrity Source brings you celebrities matched with clients’ campaign or event needs based on their interests and lifestyle. The Celebrity Source can help you with Celebrity Endorsements, Celebrity Speakers, Celebrity Appearances, and can help you Book a Celebrity or Hire a Celebrity.

Celebrity Appearances – How to Arrange For A Celebrity to Make an Appearance