Category Archives: Celebrity Endorsements

Celebrity Endorsements from Celebrity Source

Howie Mandel 2

Hiring a Celebrity – Six Tips for Making the Perfect Match

For nearly 30 years, The Celebrity Source has known that there’s an art and a science to working with celebrities – from creative thinking about the approach, the rules of engagement, to planning the details of their participation and much more.

Here are six tips to ensure your PR, marketing, advertising campaign or event is a success for both your brand and the celebrity.

1. Make it Authentic mandel

If you are looking to do a social media campaign, the key is finding a celebrity with not only a large social media following, but one that’s a natural fit with the brand or cause.

Most recently, we matched Howie Mandel, self-professed germaphobe, with American Standard for their launch of the ActiClean self-cleaning toilet. The initial engagement was to have Howie help promote an online contest for consumers to submit a video about why they deserve to win an ActiClean toilet, delivered personally by Howie Mandel. The winning video was not only adorable, but spoke to the key messages and audience demographic of the brand.

This campaign was so successful for American Standard that they renewed Howie’s spokesperson contract for a 2nd year. Plus, Howie authentically loves telling everyone about his own ActiClean toilets in his own home!

2. Leverage the Celebrity’s Social Media Platforms

Grand PrixAt the 2015 Toyota Grand Prix of Long Beach Pro/Celebrity Race, a Twitter chat was scheduled the day before the race among the celebrity participants so that they could interact with their fans about theirexperience. Thanks to our active Twitter participants, the #TGPLB became a trending topic during the half-hour-long session. It gave their fans an inside look at the ins and outs of auto racing as well as the camaraderie between the 18 celebrities. It also boosted interest for their fans to attend the Grand Prix and see their favorite celebrities compete for the title.

 

3. Go For Longevity

With any spokesperson, you must be aware that your brand will be associated with that person for a long time, even past the contract ending. For example, Britney Spears partnered with Pepsi in the early 2000s for mumaxresdefaultsic video commercials that aired during the Super Bowl and the World Cup.  It was a smart move on Pepsi’s part as Britney Spears was one of the most profitable pop stars during that time-period.

More than 15 years later, those commercials are still benchmarks in Britney’s career as well as for the Pepsi brand and their association with numerous musical acts over the years.

While there’s no guarantee that celebrities won’t do something unexpected, take the risk on those who are more likely to last the test of time.

4. Know the Celeb’s Audience

A huge social media following does not guarantee a ROI. It’s important that the branjustin-bieber-2016-press-pic-supplied (1)d’s target audience matches that of the celebrity’s fan base.  An example might be if Justin Bieber did a commercial for a high-end luxury watch that sells for over $2,000. This would not get the results the brand would hope for, despite his 98 million followers on Twitter because his audience is young women and not the affluent young entrepreneur audience the watch brand wanted to target.  98 million followers on Twitter does not guarantee even a small percentage of that in watches sold if the target audience is not a match.

5. Don’t Waste a Celebrity’s Time

Time is a celebrity’s most valuable commodity, sometimes even more than the value of money! The more popular the celebrity, the more people want a piece of that celebrity’s time.real-time

You don’t want a celebrity to feel like you are wasting their time, so ask for as little time as possible to get the job done. This is especially true for those situations when a celebrity is not paid, like for non-profit requests.

If you need the celebrity primarily to draw the media to an event, most media coverage takes place at the beginning of an event, so just ask for that. It’s more likely a celebrity would say yes to helping out a cause for a couple of hours at the beginning of an event, than sitting through the entire dinner and program.

6. Know What Motivates a Celebrity Apart from Moneyac5a3095a3bd5882843d548028d45a49–celebrity-fitness-yoga-for-men

Celebrities are people too. If a celebrity is personally connected with a cause, or loves a brand and its goals, they are likely more willing to be associated with it. If a request involves an activity or hobby that the celebrity is passionate about, the money might take a back seat.

It doesn’t matter if a high-profile energy drink company is willing to pay an exorbitant amount of money. If the celebrity lives an organic and holistic lifestyle, they may not want to associate with that brand simply for a paycheck if it would go against their lifestyle choices and possibly also tarnish their own personal brand.

Hiring a celebrity requires a lot of research, time and consideration and having the right celebrity can elevate your brand or event beyond any other PR, marketing or advertising strategy—if you do it right!

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Celebrity Endorsements – A Look At The Stats

Celebrity Endorsements – A Look At The Stats

Celebrity Endorsements are often underestimated by those in the business community. Unknown to many, a bit of star power could help a newly-launched item from a start-up company be propelled to greatness. It’s hard to stand out in today’s digital age, mainly because of how many websites and companies are all vying for the attention of the audience. As such, you’ll need to make sure your endorsement turns heads and get people talking. Let’s take a look at the numbers surrounding this form of marketing, and see whether it could work for you.

The relationship between ordinary people and the adverts they see on a daily basis has always been a little complicated. A British poll found that 50% of people only trusted the claims they saw in commercials on occasion. That means that even if your product is sensational and truly works – a proportion of your viewers may not believe you. Indeed, two in five people seldom believe anything they see in ad campaigns. However, with the help of a trusted celebrity who is known for their integrity, all of that can change.

OverlayBarGraphsExample_01Celebrity Endorsements are deemed as valuable to a third of British people – a country where this technique is very common. You often find stars putting their names to perfumes, hair products, and gambling services. One in three of those who have seen an advert featuring a famous person they know went on to part with their hard-earned cash for the product they were endorsing. If you were to follow this technique, some of the people who make a purchase may have been customers you wouldn’t have been able to reach beforehand.

However, the star you choose doesn’t just have to stare into a camera, clutching onto your product and smiling. There are other ways that their endorsement could be put to good use. We all know how gowns that are seen on the red carpet influence the fashion decisions of shoppers – often spurring cheaper alternatives in mainstream stores. To the same extent, getting a celebrity to use your product – perhaps by sending them samples in the post – is enough for demand to soar. Why not get them to give you a shout-out on Twitter?

Celebrity Endorsements work well in most western markets – especially in America. Up to half of those who were recently polled in the power that stars have in their purchasing decisions said that an endorsement could lead them to make an impulsive purchase, or even change brands. That said, you should always remember why you’ve chosen a particular celebrity – because of their reputation. And if the slightest whiff of scandal affects their image, it’ll impinge on yours. This is why making a careful selection is so important.

Celebrity Endorsements List

Celebrity Endorsements List helps you to find a star who has interests and a lifestyle that’s similar to your brand. For example, if you’re launching a new tool that’s designed to help people get fitter, you’ll want a healthy ambassador who is an athlete or a professional sportsperson. The main goal of these lists is to also help you find a celebrity who isn’t already endorsing too many people, or a company that could be deemed as a rival. Otherwise, a conflict of interest is created.

Top Celebrity Endorsements

Top Celebrity Endorsements can really gain value for money in the social media sphere, too. That’s because it’s often extremely hard to get people who browse online to pay attention to the adverts which precede videos, and decorate websites. In order to get them to visit your website, and watch a 30-second clip in full, any advert often needs a celebrity endorsement or a really interesting storyline. One in ten people will watch a commercial for a brand they’re not even interested in if a celebrity they like is featured in it.

Celebrity Product Endorsements

Celebrity Product Endorsements are changing at the speed of light. There are now so many apps which young people use – including Snapchat, BBM, and WhatsApp. That’s combined with the other forms of social media out there, such as Facebook and Twitter. The emphasis is slowly moving away from television and radio. Also, many youngsters don’t just look to celebrities for guidance and inspiration these days. Bloggers and YouTube stars are also influential, and getting them to endorse your product is often the best way to generate sales in this affluent demographic.

Celebrity Endorsement Costs

Celebrity Endorsement Costs aren’t fixed for every single star who is out there. If there is one famous person who is getting a lot of attention and demand to be involved in advertising, it’s only natural that they’ll hike up their prices. You also need to watch out for stars who have spread themselves too thin – and seem to be on every single commercial that’s out there. Find someone who actually endorses products they believe in and use, and a celebrity who doesn’t do it at every opportunity. That makes consumers more likely to trust them, and you.

Celebrity Endorsement Statistics

Celebrity Endorsement Statistics indicate that there is still plenty of appetite in the marketplace for well-known people to recommend products to the public. It validates your brand in the eyes of consumers, and helps demand for your goods and services to grow. From here, you gain brand loyalty, and your company will start to gain recognition without the need for a famous face. Just ensure that the celebrity is taking part in a fun, edgy and clever campaign that’s well thought out. Otherwise, it’s just like throwing your dollars down the drain.

Celebrity Endorsement Examples

Celebrity Endorsement Examples are easy to come by – however, there are triumphs and failures along the way. Just look at the football icon and former Manchester United star David Beckham. His pictures sporting underwear for Calvin Klein created a global conversation that was appealing to both men and women alike. Even though the product was geared towards one particular demographic and gender, it didn’t stop everyone from uniting behind the commercial and celebrating it. Such feats in advertising are hard to find – but you could do it by getting the right celebrity to endorse your product.

Celebrity Endorsements Gone Bad

Celebrity Endorsements Gone Bad often center on the people who have been the public faces of a company for many years, only to become mired in a scandal. The running theme for such incidents tends to surround sports stars – who build their lives on winning through integrity and hard work, only to be outed as love cheats or people who have been taking performance-enhancing drugs. Just look at Tiger Woods and Lance Armstrong. It’s fair to say that people have high expectations of the stars they admire.

Celebrity Endorsements 2013

Celebrity Endorsements 2013 saw Pepsi enlist the help of newer pop stars to push their soft drinks. Taylor Swift joined the giant refreshment company, helping Beyonce to become the public face of the Coca Cola rival. As you can imagine, such deals cost millions upon millions of dollars. Movie stars and athletes also decided to engage in similar endorsements. Brad Pitt and Usain Bolt went on to endorse Chanel No 5 and Virgin Media respectively – giving both companies a massive boost in demand and profits.

The Celebrity Source

When done right, the cost of a celebrity endorsement can be far outweighed by the profits and brand recognition it brings to your company. It’s all about doing your research and trying to make an informed decision. But who will be able to offer their advice and connections to create a successful campaign? Rita Tateel with The Celebrity Source brings you celebrities matched with clients’ campaign or event needs based on their interests and lifestyle. The Celebrity Source can help you with Celebrity Endorsements, Celebrity Speakers, Celebrity Appearances, and can help you Book a Celebrity or Hire a Celebrity.

Celebrity Endorsements – A Look At The Stats

William Shatner

Celebrity Endorsements – Crunching The Numbers

Celebrity Endorsements – Crunching The Numbers

Celebrity Endorsements can help a little-known product to fly off the shelves, especially if the star in question is trusted by the public. In this age of information overload, it can be incredibly easy for commercials to be drowned out by noise and more engaging adverts. That’s why looking at the hard facts surrounding the impact that celebrity endorsements can have is worthwhile. Here, we’re going to explore the latest research surrounding them – and look at the bottom line of how it can affect your profits.

Let’s begin by looking at how much members of the public trust adverts in the first place. According to the Energy Saving Trust in the UK, half of those questioned only trust the claims made in adverts “some of the time”, meaning it can be an uphill battle to get your message across. Worryingly, 40% say that they never trust what they see advertised. However, there is hope on the horizon when it comes to using celebrity endorsements, as other research suggests.

William Shatner

Celebrity Endorsements – Crunching The Numbers

Celebrity Endorsements are appealing to 30% of the population in the UK – with the likes of Cheryl Cole, a well-known singer who was a talent show judge on The X Factor in the US helping one in three Britons to make a purchase. This is a powerful indication of the influence that a little bit of star power can have. After all, many people decide to buy certain garments once they have seen their favorite celebrities donning them in public. There are many different ways an endorsement can be scored.

Whereas you might want a star to feature in one of your commercials – or lend their voice to a radio jingle – remember that a celebrity who is seen using your product can create a flurry of interest. Perhaps they could be pictured eating your chocolate, wearing your shoes, or browsing your furniture store. The possibilities are endless. But when it comes to trusted celebrities – such as Ellen DeGeneres – even the slightest mention of your brand can result in a tidal wave of business that many retailers simply aren’t prepared for.

Celebrity Endorsements also have plenty of power in the US. Nearly half of American adults believe that they can make a positive difference when it comes to their purchasing decisions – or when they decide to back a particular good cause. However, should that star become embroiled in negative publicity or a scandal, the halo effect can disappear. That’s why finding a celebrity who has a squeaky clean history comes in handy. Remember how almost all of Tiger Woods’ sponsors dropped out after his high-profile scandal?

Celebrity Endorsements List

Celebrity Endorsements List can be obtained from a booking specialist, someone who has been keeping tabs on the work that A-listers do. Remember: if you’re a sneakers brand and a certain star already has a contract with one of your rivals, it’s unlikely that they’ll be able to extend their endorsement to you. That’s why you need to find a star who is interested in lending their face to new areas where there won’t be a conflict of interest. Indeed, you could even include clauses surrounding exclusivity in your contract if you wanted to.

Top Celebrity Endorsements

Top Celebrity Endorsements are also useful on the Internet. It can be especially difficult in this day and age to get members of the public to click through when it comes to online adverts. However, 10% of Americans will do so if they like the celeb who is making an endorsement. As such, you should definitely bear this in mind if you’re more of a digital venture. In turn, this gives greater exposure to your brand – and over time, 40% of people decide to click through online ads because they know or like the company.

Celebrity Product Endorsements

Celebrity Product Endorsements are changing in many ways. These days, if you want to reach the holy grail of 16 to 25-year-olds, you need to think beyond the traditional TV and radio adverts we grew up with. The best endorsements can be found by approaching bloggers who are trusted and respected by this age group. Send them your product, and see if they like it. From here, they might choose to create a video of them using the item, or write a review. When a link or reference to your website is included, it’ll create a flurry of traffic.

Celebrity Endorsement Costs

Celebrity Endorsement Costs do vary depending on how high profile the star is. Of course, if they are always in demand for their endorsement, they’ll be able to charge more. Many celebrities will also be reluctant to overexpose themselves, as it can damage their reputation and mean that their endorsements don’t have as much value. Talk to a booking specialist about finding an affordable celebrity who hasn’t been involved in too many endorsements. That way, it’ll mean something in the eyes of consumers.

Celebrity Endorsement Statistics

Celebrity Endorsement Statistics show that there is a demand for famous faces to support little-known (and well-known) products. Once a star has given a product or service their tick of approval, sales normally shoot up. However, you can’t expect the celebrity to do all of the work. It is also important for you, the business, to create a fun and interesting campaign that will grab the attention of your target audience. That way, you double your chances of getting the results that the brand deserves.

Celebrity Endorsement Examples

Celebrity Endorsement Examples are everywhere. David Beckham created a storm when he began modeling underwear for Calvin Klein, and pictures of the football star in his briefs spread like wildfire across the Internet. You’ll also find that many stars – such as Nicole Kidman with Chanel – end up endorsing perfumes. To get the best results, you want to get innovative. Find a celebrity who genuinely believes in your product, as this will shine through as authenticity in any commercial or endorsement.

Celebrity Endorsements Gone Bad

Celebrity Endorsements Gone Bad mainly arise when the star themselves becomes embroiled in a controversy. For example, Lance Armstrong was a well-respected cyclist who became disgraced when he was found guilty to doping during his victories at the Tour de France. As a result, many companies decided to pull their sponsorship of his professional races, and instantly ended lucrative deals. You need to make sure that celebrities’ endorsements don’t come across as hypocritical, and check their brand doesn’t clash with your own.

Celebrity Endorsements 2013

Celebrity Endorsements 2013 included Taylor Swift signing a contract to be the public face of Pepsi, joining the likes of Beyonce in doing so. However, Brad Pitt was also in the headlines as he became the first man to become the public face of Chanel No 5 – netting him a cool $7m. Usain Bolt also began to appear more prominently in ad campaigns for the British company Virgin Media. There are many deals out there just waiting to be signed for your brand, and some can be more affordable than you think!

The Celebrity Source

Your next ad campaign could stand and fall by the celebrity endorsement you secure for the product. In order to get the tone right – and generate a campaign that everyone remembers – you need a booking specialist who has the right contacts to make your vision a reality, enabling your business to grow. Rita Tateel with The Celebrity Source brings you celebrities matched with clients’ campaign or event needs based on their interests and lifestyle. The Celebrity Source can help you with Celebrity Endorsements, Celebrity Speakers, Celebrity Appearances, and can help you Book a Celebrity or Hire a Celebrity.

Celebrity Endorsements – Crunching The Numbers

Jennifer Aniston Smart Water

Celebrity Endorsements – Watch Your Profits Soar!

Celebrity Endorsements – Watch Your Profits Soar!

Celebrity Endorsements are the perfect way to increase your profits – and increase the right kind of exposure for your business. New businesses need the attention a celebrity can bring – but older businesses often need to re-vamp and have a new surge of interest – which is where a celebrity can help. You need to give people a reason to buy things from you, and if a celeb says it’s ok, then that is all the push many people need.

There are many ways of exploiting people’s love of all things celebrity. If you want everyone where to find you, have a celeb come to your premises – but make sure the media knows about it. If you want a product or service to be endorsed, make sure that part of the deal includes tweets from your star and a video of the celeb telling the world how great is and that can be broadcast on YouTube and placed onto your own website.

Celebrity Endorsements are useful for all businesses regardless of what size they are. Many owners of small businesses believe that celebrities are only interested in endorsing large enterprises but this isn’t the case – and regardless of your current turnover, a celebrity will increase it because even people who believe that they aren’t star struck and won’t be swayed tend to be when faced with a real life celebrity. And when a celeb says something is good, they tend to get believed.

However, if you are going to get a celebrity on board, you need to do it right so make sure that you contact the right kind of agency to arrange everything for you (which means the type that will make sure that you get the right deal for what you need rather than one that is only interested in promoting the earnings of the star). Get the right celeb in front of your audience and you will be amazed at the results.

Celebrity Endorsements can make a massive difference. If you were told by your neighbor that they had just bought a great hot tub, you may or may not be interested – but one thing is for sure, you’re not likely to tell anyone about your neighbor’s new acquisition. If, however, your neighbor was to tell you that they’d bought a hot tub from somewhere that had Jennifer Aniston telling everyone how great they are, you’ll probably tell everyone – job done!

Celebrity Endorsements List

Jennifer Aniston Smart WaterCelebrity Endorsements Lists are a great way of seeing what everybody else is doing, and they are not difficult to find. Naturally there are some celebs that are better suited to endorsing some products more than others, so have a look online and see who is doing what – and who would be the most suitable match for your product or service. Once you have the list, just check out the campaign and see how successful it was before you decide who you want working for you.

Top Celebrity Endorsements

Top Celebrity Endorsements create a lot of impact. Just look at Pepsi, for example – they are certainly not shy when it comes to getting the big guns fighting their corner in the soft drinks industry. The company began using celebs in the 1960s with Joanie Summers who soon became known as the ‘The Pepsi Girl’. 1984 saw them using Michael Jackson followed by Cheyanne in 1989. The early 1990s was the turn of Ray Charles followed by a new Pepsi Girl – Hallie Eisenberg. From there we have had Beyoncé, P!nk, Britney Spears, Christina Aguilera, Janet Jackson, Mariah Carey and others with the latest being Brit boyband, One Direction.

Celebrity Product Endorsements

Celebrity Product Endorsements have been scientifically proven to work on consumers; brain scans have been performed to gauge the difference in reactions to a celebrity endorsing a product, compared with an everyday actor advocating the same thing. It has been discovered that men do not benefit from the same positive reaction to a brand that women do when seeing a well known face endorse it, something which has been linked to the need in many women to need to look good in order to feel good, and therefore increase their own perception of their self-worth.

Celebrity Endorsement Costs

Celebrity Endorsement Costs differ completely depending on your individual needs, and the celebrity in question. That being said, with a 30 second advert to be aired during the Super Bowl costing close to four million dollars, you need to be sure that your company can withstand the costs of this fantastic marketing strategy – especially as that doesn’t include the price of hiring the A-lister themselves, or anything they may need while working for you, such as top class accommodation, or transportation.

Celebrity Endorsement Statistics

Celebrity Endorsement Statistics back up the scientific research done on the effect of this way of advertising, as well as show a dramatic rise in the number of companies choosing to show off their product in this way. However, it is not just the brand themselves that benefit from endorsements; between them, Rihanna and Totes both increased her profile and their profits by working together and having her sell their products for them, resulting in the superstar becoming the popular singer song-writer that we know her as today.

Celebrity Endorsement Examples

Celebrity Endorsement Examples are in their thousands – you only need to turn on the television, or do a quick search on Google, to see that. What you may not know, however, is that celebrity endorsement is not the new marketing concept that many think it to be – in the 1940s well known film stars were showing their preference for different cigarette brands, and in the 1950s American Express worked with the well-known Bob Hope to push themselves into the limelight.

Celebrity Endorsements Gone Bad

Celebrity Endorsements Gone Bad are not something that promoters like you to remember, or talk about. However they do happen, and often not because of something that the company themselves have done. Sometimes, being linked with an independent party, such as an A-listed celebrity, can turn things sour, as their lifestyle may suddenly not coincide with the message and ethos of the company that they endorse. For example, when Kate Moss was in the media for her drug addiction, Chanel, Burberry and H&M had to do some serious damage limitation in order to keep hold of their reputation, resulting in the model losing her contracts with them.

Celebrity Endorsements 2013

Celebrity Endorsements 2013 saw the usual intake of celebrities announcing their love for certain products publically. However, the sporting company Nike took endorsements to a whole new level, creating a pair of sneakers and naming them after sporting legend LeBron James. The LeBron-11s went for around 200 dollars a pair, and the basketball player’s fans were extremely keen to help make them into the next biggest fashion craze for all aspiring sports players, ensuring that the sporting shoes were an instant success for the company.

The Celebrity Source

The Celebrity Source has your best interests at heart, making sure that you get the best deal possible when booking a celebrity. Rita Tateel with The Celebrity Source brings you celebrities matched with clients’ campaign or event needs based on their interests and lifestyle. The Celebrity Source can help you with Celebrity Endorsements, Celebrity Speakers, Celebrity Appearances, and can help you Book a Celebrity or Hire a Celebrity.

Celebrity Endorsements – Watch Your Profits Soar!

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Celebrity Endorsements – Grab the Right Attention for Your Product

Celebrity Endorsements – Grab the Right Attention for Your Product

Celebrity Endorsements can offer a fantastic opportunity to increase your turnover exponentially! If you are a young business then it is difficult to get the credibility that you need to be successful because basically you are asking people to hand their money over on trust. How do they know that you are as good as claim to be? How do they know that they are going to get a service or product that is worth the money that you are asking them to spend?

If you get a celebrity on board, suddenly everyone wants to listen. And there’s more to having a celebrity turn up at your premises for a quick meet and greet and to get a quick photo for the press – a celebrity can spend some time talking about the value your business has offered them, for example. Get it filmed and make sure that it hits YouTube and is on your own website for all your visitors to view. Add to that some Twitter reviews and watch your profits soar.

Celebrity Endorsements can make all the difference to a business’ success, no matter what size it it. Don’t think that because you are a small outfit with only a few members of staff that a celebrity wouldn’t make any difference to your turnover. One of the biggest things a business relies on is word of mouth – and if it is a celebrity that is singing your praises, you can be sure that more people are going to sit up and listen.

Advertising and promotions are a sure fire way of getting people to know where you are and what you are about – but they have to be done right. There is absolutely no point spending a fortune on an advertising campaign if it is directed at the wrong audience – we all know that, right? The beauty of having a celebrity doing your promotion for you is that there will be no wrong audience. No matter what you sell, having a celeb promote it will get people talking – and even if they don’t have a need for what you have to offer, the person they talk to might.

Celebrity Endorsements work on so many levels. Imagine Jennifer Aniston telling the world that she got a great deal and a great product when she bought a hot tub off you. People who see that will talk – and maybe the old couple next door are only interested in hearing about you seeing that nice girl off Friends but their grandchildren might be interested in a hot tub, so when the old couple tell them about you seeing Jennifer Aniston…

Celebrity Endorsements List

Celebrity Endorsements – Grab the Right Attention for Your Product

Celebrity Endorsements – Grab the Right Attention for Your Product

Celebrity Endorsements List – these are available online. Simply type the phrase into any search engine and you will be presented with lists of celebrities that have endorsed products from all areas from scholarly to beauty products throughout the last few years. These are an excellent way of looking to see which celebs other companies have used and when. The next step is to Google these campaigns to see how successful they were and what they achieved for the product company.

Top Celebrity Endorsements

Top Celebrity Endorsements are the ones that demand the biggest fees but look what you get for your money. Pepsi has cornered more than its fair share of hot stars – and what better way to cool down than to get people like Beyoncé, Britney Spears and P!nk to down a can or two? And who can make H&M underwear look better than Mr Golden Balls himself? In fact David Beckham’s income has been heavily increased by the public’s desire to see him endorse, well just about anything really.

Celebrity Product Endorsements

Celebrity Product Endorsements have inspired much research – much of it scholarly and including brain scans to see how people react to the sight of a non-celeb endorsing something, compared to a celeb endorsing the same product. Results show that women are much more likely to be influenced by a celeb endorsement than a man – and this fact has been linked to the power of the princess dream. From the cradle, the majority of women have beauty linked to self-worth so a perfect looking celeb endorsing shoes, clothes and makeup is a dead cert winner for promoters.

Celebrity Endorsement Costs

Celebrity Endorsement Costs vary tremendously depending upon who you are asking to be the face of your product but you won’t get much change from $4 million for a 30 second Super Bowl commercial – and that doesn’t include the cost of hiring the celeb or shooting the ad. And of course, celebs are not aware that there is any other way to travel except for first class – flights, limos and hotels – and you will get the tab so you need to make sure your company can stand the cost. Of course, you can get much cheaper if you don’t go for an A-lister.

Celebrity Endorsement Statistics

Celebrity Endorsement Statistics show that there has been a marked increase in celebrity endorsements throughout the last decade. But interestingly, celebs are also using the endorsements to reinforce their own standing on the world stage. Rihanna was spotted by Totes before her chart topping single Umbrella was released and between them they raised their sales and her profile. Nowadays, Rihanna is trying to target an older audience and so refuses any endorsements that her management team think won’t benefit her image.

Celebrity Endorsement Examples

Celebrity Endorsement Examples are many – and using celebs to endorse products is not a new concept. As long ago as the 1940s, film stars were posing for cigarette companies, and in the 1950s, on-screen one-liner gag king, Bob Hope pushed American Express. And just look at Bill Cosby – he has been endorsing Jell-O for three decades. Screen stars are not the only ones supplementing their income by endorsements – Tiger Woods and Michael Jordan have earned far more endorsement dollars than they did from their sports.

Celebrity Endorsements Gone Bad

Celebrity Endorsements Gone Bad is not something that promoters like to hear about – but they do happen. Often this is because the celebrity’s real life goes bad, which throws a negative impact on any endorsements they are currently doing. After being linked with drugs, Kate Moss lost her contracts with H&M, Chanel and Burberry. The H&M contract alone was worth a reported 4 million a year. Tiger Woods also lot lucrative contracts after it was revealed he was less than a perfect husband.

Celebrity Endorsements 2013

Celebrity Endorsements 2013 had its usual plethora of celebrities endorsing products, but one thing came to light. It would appear that people are more ready to believe the spiel if a sports celeb endorses a sporting product. Well that makes sense, and Nike were not slow on the uptake – after all, how can you make a pair of sports shoes the next big craze? Easy, it would appear when you call your shoes LeBron-11, charge 200 bucks for them and get LeBron James to endorse them.

The Celebrity Source

The Celebrity Source is the agency that makes you the client so you get a better deal for whatever product you need endorsing. Rita Tateel with The Celebrity Source brings you celebrities matched with clients’ campaign or event needs based on their interests and lifestyle. The Celebrity Source can help you with Celebrity Endorsements, Celebrity Speakers, Celebrity Appearances, and can help you Book a Celebrity or Hire a Celebrity.

Celebrity Endorsements – Grab the Right Attention for Your Product

justin_bieber2

Celebrity Endorsements – Whys Does Anyone Bother With Them?

Celebrity Endorsements – Whys Does Anyone Bother With Them?

Celebrity Endorsements Offer a way in which to promote an event or a product. Using a famous person to sell something is a technique that has been used for many, many years and can mean anything from having a celebrity open a new shopping mall to having an A-List star becoming the ‘face’ of a product or brand for a number of years. The reason this is so successful is because the celebrity appears to be endorsing the product and therefore their own popularity extends to that brand.

Manufacturers of just about everything like to give their products celebrity status purely and simply because it works. If you are not convinced, do some research and look for magazine, newspaper, TV, and cinema adverts (you will be convinced before you get halfway through this list so there won’t be a need to look at any other forms of media) and make a list of all the products you find that have celebrity backing and you’ll discover it’s not just chocolate, hair products and perfume.

Celebrity Endorsements Can be arranged even before a new product gets beyond the design stage purely and simply because manufacturers know that if they get the right face behind their product then it is going to fly off the shelves and no item is too lowly to be given the star treatment. Famous names such as Nicole Scherzinger have made us believe that there is nothing she would rather eat than yoghurt, and David Beckham – well is there anything that man can’t sell?

It also helps if a celebrity is promoting an item that is affiliated to what they do, which is why sports stars are in such high demand when it comes to sportswear and equipment. There is a downside to all of this though – for the celebrity. If they have a contract attaching them to a brand then heaven help them if they are caught using anything else. Not only do they stand to lose their contract but they could be sued for having breached it – not good news if they don’t actually like what they’re selling!

Celebrity Endorsements Are certainly not the cheapest way to promote a brand but for many manufacturers they are worth it because of the returns they bring. And it is that you should consider when you are thinking of ways to effectively push your brand, product, fundraiser or event. Celebrities are worth their weight in autographs when it comes to getting people to put their hands in their pockets so don’t be afraid of using this method that has proved itself over and over again.

Celebrity Endorsements List

justin_bieber2Celebrity Endorsements List Can be found quite easily if you search on the Internet, and you will soon discover that there is very little that a celebrity hasn’t endorsed over the years. The reason for this is quite simple. By having their name and face plastered over every screen, billboard and even at half time at sport stadiums, the celebrity not only keeps their image out there, but they also earn a fortune – not bad as a pocket money earner for the times their real job is quiet!

Top Celebrity Endorsements

Top Celebrity Endorsements Throw up the usual suspects but you may be surprised at the order in which they come. In tenth place is Beyoncé, followed by David Beckham and LeBron James. Strangely, Justin Bieber is ahead of Beckham by two places, but he is still behind 50 Cent and Brad Pitt (no surprises there). Sport finds its mark next with Tiger Woods and Usain Bolt. In second place is Catherine Zeta Jones, ($20 million in her first deal with T-Mobile) but the man who apparently has it all is Jay Z.

Celebrity Product Endorsements

Celebrity Product Endorsements Can be arranged through an agency but there are different types so make sure you find the kind that suits you best. Some agencies have a list of celebrities on their books and it is their job to make sure those celebs get the best deals – so they could sell you someone that isn’t really the best choice for your needs. Other agencies work on your behalf and after lots of consultation with you, get you the right celebrity (at the right price).

Celebrity Endorsement Costs

Celebrity Endorsement Costs Vary considerably depending upon which celebrity you choose and how long you want them to work your brand for you. Obviously, hiring a top celeb such as the ones mentioned in the top ten of celebrities for sale is going to cost you millions, but if you are looking at a smaller campaign, then you could get just who you are looking for for a few thousand. Remember, too, you are responsible for paying all of the celebrity’s costs, such as travel, meals and hotels.

Celebrity Endorsement Statistics

Celebrity Endorsement Statistics Have been compiled by using a number of different factors in order to see whether the outlay necessary to this form of promotion actually works – and the answers are… well the answers all seem to say yes, but it’s an inexact science. Studies show that it pays to have an attractive person advertise a product that creates attractiveness (shampoo, for example) and a sportsperson promoting a sporting product or event, but there are some anomalies. David Beckham successfully promoted Sharpie Pens – but then, it is Beckham…

Celebrity Endorsement Examples

Celebrity Endorsement Examples Are many. Brad Pitt was the first male to advertise Chanel No. 5 back in 2012. Do you remember the adverts? Because, after all, that is what counts when we are measuring success. It was certainly successful for Mr Pitt; it earned him a very fragrant $6.7 million. It would seem that Justin Bieber refuses nothing if it means earning a few more bucks. The teen idol has sold millions of toothbrushes to his adoring fans and is now looking to push nail polish. Is there anything this heart throb can’t turn his hand to?

Celebrity Endorsements Gone Bad

Celebrity Endorsements Gone Bad Is not something promoters like to hear – but it happens, and usually because the stars fall off their pedestals. Kate Moss had everything before her with many lucrative endorsement deals on the go – until she was seen snorting cocaine. Tiger Wood’s extra-marital activities not only ruined his advertising career but almost finished his golf, too. Chris Brown was the squeaky clean rapper that promoted milk of all things. Turns out he wasn’t as shiny as his image and assaulting Rihanna was never going to end well.

Celebrity Endorsements 2013

Celebrity Endorsements 2013 Had some great promotions but there were also some that didn’t quite cut it. For example, who has a problem with thinking that Michael Fassbender would think nothing about swimming the ocean just for a Guinness? No-one, that’s who. But come on, does Gwyneth Paltrow actually know that peas can be found in a store’s freezer section? Or that Justin Timberlake is the Bud Light kind of guy? When celebrity endorsements work, they’re amazing but when they are bad, they are unbelievable.

The Celebrity Source

The Celebrity Source is an agency that works with you and for you – not for the celebs, so they have more at stake to make sure they get it right. And at the right price, too. Rita Tateel with The Celebrity Source brings you celebrities matched with clients’ campaign or event needs based on their interests and lifestyle. The Celebrity Source can help you with Celebrity Endorsements, Celebrity Speakers, Celebrity Appearances, and can help you Book a Celebrity or Hire a Celebrity.

Celebrity Endorsements – Whys Does Anyone Bother With Them?

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Celebrity Endorsements – Is It Morally Right To Hire A Celebrity?

Celebrity Endorsements – Is It Morally Right To Hire A Celebrity?

Celebrity Endorsements Are a great way of making huge numbers of the general public believe in a product, service or charity. If the ordinary man or woman in the street was to tell us that these things were the best things to buy or to support we wouldn’t take their word as easily, but because a celeb says it is so, we believe them! This phenomena is something that successful businesses and manufacturers have been taking advantage of for many years – and will continue to do so in the future.

The face of endorsements is changing, however, as social media refuses to let its grip on the world’s throat loosen. It is not unusual to see celebrity tweets about a product they have tried or a restaurant they have eaten at, for example. And in many cases, these are not actual real recommendations; they have been paid to put it out there. So, are we being duped? That depends upon whether you take the word of a celeb or not – but it seems most of us do.

Celebrity Endorsements May be something that we are not happy with on an intellectual level, but if you are in business or have something that needs to be promoted, there is no doubt that it works – and can you afford to take the moral high ground when you have so much at stake? It is ironic that the majority of people are not happy at being ‘duped’ by a celeb, but the majority of business people (who also fall into the first group) are happy to use these methods.

The best way of going about the process, then, is make sure that you choose a celebrity that relates and engages with the people that you are trying to influence. Not only will you have greater success with your campaigns but you will also have happier customers. If you are uncertain where to begin to look for the right celebrity it makes sense to contact a company that has all the knowledge and experience that you need – and an agency that has your best interests at heart is a great place to start.

Celebrity Endorsements Are not going away any time soon because there are any concerns about the possible exploitation of the general public’s weakness for celebrity’s – business is far too cynical for that. It must be remembered, however, that the public may be celebrity-gullible but, in the main, it isn’t stupid and is more than aware of the techniques being used to make them put their hands in their pockets – and are happy to go along with it.

Celebrity Endorsements List

Celebrity Endorsements – Is It Morally Right To Hire A Celebrity?

Celebrity Endorsements – Is It Morally Right To Hire A Celebrity?

Celebrity Endorsements List is vast, which reinforces the point that this type of marketing works – and that the public enjoy seeing their favourite names taking part in roles other than the ones that made them famous in the first place. This is particularly true if people get to see these stars doing something off-screen, and, therefore, more natural, such as speaking out on behalf a charity, or giving a role model inspirational talk to a group of disaffected youngsters.

Top Celebrity Endorsements

Top Celebrity Endorsements Don’t come cheap so if you are looking for an A-lister that is forever endorsing products or causes, then your pockets are going to have to be bottomless, never mind deep. But the fact remains that these people sell! Becks sporting boxers for H&M, for example, is an image that stays! If that is the kind of impact that you want to create then make sure that you let your agency know so that they can get working on it for you.

Celebrity Product Endorsements

Celebrity Product Endorsements Usually make sure that the celebrity is contractually bound only to use the brand they are promoting. So, for example, if a celeb is being paid mega bucks to be the face of a particular shampoo, then that is the only kind they can use throughout the contract. This means that they are also promoting the brand even when they are off-camera – and why they expect to get paid a sum that most of us can’t even begin to imagine.

Celebrity Endorsement Costs

Celebrity Endorsement Costs Will depend upon the level of celebrity and the kind of contract they have. A one-off appearance will naturally be considerably cheaper than the kind of contract that demands brand loyalty for months – or even longer. And to be honest, it is only the real A-listers that can manage to pull the second kind off because who cares which toothpaste a local rugby star uses? But they probably would care if he was promoting a youth rugby team – so needs define the cost.

Celebrity Endorsement Statistics

Celebrity Endorsement Statistics Consistently show that celebrity endorsements work – as long as the right person is chosen for the product that is for sale. Which means that if a product needs to have a voice of authority giving it a seal of approval then make sure it’s someone with the right background. For example, a car manufacturer might choose Lewis Hamilton, or an investment company might choose Martin Lewis. There certainly wouldn’t be much point asking Matt Lucas to promote hair products.

Celebrity Endorsement Examples

Celebrity Endorsement Examples Can be found just about everywhere you look so there is never any escaping them! Celebs who have made the front covers of illustrious glossies include Lady Gaga for this year’s Versace’s spring and summer collection; Michelle Williams for Louis Vuitton handbags; Olivia Wilde for Revlon’s Colorstay makeup range; Monica Bellucci for Dolce & Gabbana make up; and Blake Liveley and Zoe Saldan for L’Oreal. If you want to see other celebs in actions, simply turn on the TV, open a magazine, or go to the cinema. In fact, just open your eyes each morning.

Celebrity Endorsements Gone Bad

Celebrity Endorsements Gone Bad Happens. And when they do it’s not pretty. Like the time when the powers that be behind Sprite decided to hire pro-wrestler Sting. The TV advert shows a child taking a swig of the soft drink before nearly being beaten to death by the wrestler while his parents look on fondly. Of course, he wasn’t really nearly beaten to death – it was all acting – and done in the name of entertainment and the great god of advertising. (Told you it wasn’t pretty!).

Celebrity Endorsements 2013

Celebrity Endorsements 2013 Didn’t just confine themselves to promoting products. Even presidents have seen the celebrity way forward, and in 2013 President Obama had none other than Beyoncé and her rapper turned very astute business man husband, Jay Z tell the world how wonderful he is. Jay Z turned his support into a song and Beyoncé wrote him a hand written letter, finishing with the words, ‘All my respect and adoration’, and it is only the cynical amongst us that would question how this private letter became so public.

The Celebrity Source

The Celebrity Source is aware of the double standards that many people have regarding celebrity endorsements and makes every endeavour to create promotions that are true to the products and causes they are endorsing, as well as to the public and advertisers. Rita Tateel with The Celebrity Source brings you celebrities matched with clients’ campaign or event needs based on their interests and lifestyle. The Celebrity Source can help you with Celebrity Endorsements, Celebrity Speakers, Celebrity Appearances, and can help you Book a Celebrity or Hire a Celebrity.

Celebrity Endorsements – Is It Morally Right To Hire A Celebrity?

Celebrity Endorsements – Brand Awareness That Skyrockets

Celebrity Endorsements – Brand Awareness That Skyrockets

Celebrity Endorsements are without question one of the best ways you can improve awareness of your brand, whether you’re promoting a music player, car, lamp or shoe! Celebrities have been used since the early days of advertising to show customers that the brand in question represents a quality product or service – and today, celebrity endorsements are available to more companies than ever.

Finally, you can promote your brand the world over with a simple product endorsement from a celebrity. It doesn’t matter whether you’re planning a television advertisement, radio advertisement, newspaper feature, Twitter post or anything else, a celebrity endorsement gives you the chance to reach millions of people quickly, and immediately plant your brand name in their head. It wouldn’t be so popular if it didn’t work! Today, it’s easier than ever to arrange these celebrity endorsements, and there are plenty of ways to arrange it! Whether through a product gift to a celebrity, or a paid endorsement and appearance, it is an effective method of showing customers your brand, product or service.

Celebrity Endorsements can be arranged through a simple hiring method. When people hire celebrities to speak at events, it can be for endorsement purposes. For instance, you may wish to arrange for a speaker to come along to your product launch. A celebrity that has a particular connection to your brand will be best, and during your announcements to the public and press, your celebrity guest can appear on stage praising your services or product. This is becoming increasingly popular, and has been used by major companies like Apple time and time again, specifically through the use of live music performances at their announcements.

Another popular way to arrange endorsement is simply to gift a product to a celebrity. If the celebrity likes your product, they may be seen in public using it, or even promote it themselves on their social media feeds. Product endorsement in the form of a Tweet, video or Facebook post will have a massive impact for any brand!

Celebrity Endorsements are cost effective and an intelligent way to present your new brand to the public, or to help increase awareness for a brand that has recently been slipping out of the public eye. Along with viral marketing, celebrity endorsements is one of the most effective. By combining celebrity support for an effective marketing campaign, you can rest assured that your brand, or cause, will remain in the public eye for some time. If you choose the right celebrity, you can even cause a media frenzy! Choose wisely, but be sure to choose celebrity endorsements for you marketing needs.

Celebrity Endorsements List

Celebrity Endorsements – Brand Awareness That Skyrockets

Celebrity Endorsements – Brand Awareness That Skyrockets

Celebrity Endorsements List is your first step to choosing the celebrity who is best for your brand. Draw up a list of your requirements, and what kinds of attributes would best suit your brand or event. Then, create a list of celebrities that you believe are within your price range and who would be best suited to you. Once you have this list, we can help you decide the best way forward. Our team will even help you draw up the celebrity endorsement list to ensure that you are going in the right direction with your marketing campaign or launch.

Top Celebrity Endorsements

Top Celebrity Endorsements will usually bring about the best results for your campaign. The higher profile the celebrity, the more likely it is that you will get widespread media coverage. If you choose a celebrity that has links to your brand or area of interest, then the media will be particularly interested in what your celebrity guest has to say. Equally, if you use an unexpected guest, the media will no doubt be eager to question you and your celebrity about your collaboration. The possibilities are endless!

Celebrity Product Endorsements

Celebrity Product Endorsements happen all the time. Tech companies often send their brand new phones, tablets and laptops to some of the biggest tech-loving celebrities out there. With free gifts, companies hope that the celebrity posts about their love for the product – and if it pays off, well, they’re in the money! The huge reach that celebrities have online, and through the television, means that the product is instantly advertised to millions of people. Remember to send your product to celebrities who are likely to relate to it!

Celebrity Endorsement Costs

Celebrity Endorsement Costs the cost of an endorsement changes depending on how the endorsement works. Sometimes it might just cost the price of one product to send to a celebrity. If, however, you’d like a celebrity to speak to the media or at a launch event, you will have to pay a fee for their time. This can be anything from around $5,000 to tens of thousands of dollars. Sometimes, it reaches even higher – but in the long run, these kinds of endorsements can drastically improve your sales, making it entirely worthwhile!

Celebrity Endorsement Statistics

Celebrity Endorsement Statistics are always being monitored, and the influence of celebrities always being compared. Research papers from Ace Metrix recently showed that the impact of celebrities on television advertisements has dropped significantly. However, the same report showed that celebrities who have close links to the brand tend to have more influence over the relevant market. So remember – choose a celebrity that is passionate about your brand, and a clever script that informs and intrigues your audience, whether at an event or at home.

 

Celebrity Endorsement Examples

Celebrity Endorsement Examples are incredibly valuable. Celebrities have been used to endorse products and services since the dawn of advertising, and today they’re more popular than ever. Tiger Woods, the best known golfer in the world, has been the celebrity sponsor of EA games for many years. Gary Lineker has advertised Walkers crisps, and David Beckham has represented Armani – all with bundles of success! Today, you can benefit from these kinds of endorsements for highly competitive rates, and we’re here to help you.

Celebrity Endorsements Gone Bad

Celebrity Endorsements Gone Bad aren’t exactly uncommon. Whilst a celebrity endorsement is a great way to improve the reach of your brand, you must also remember that you are taking a risk. The actions of the celebrity may affect your brand image, as can be seen with Chris Brown, singer and model for the Got Milk campaign. The contract was soon terminated when it was announced he had beaten his girlfriend, Rihanna. Kate Moss’s deals with top fashion companies also came crashing down when she was discovered to be using Class A drugs.

Celebrity Endorsements 2013

Celebrity Endorsements 2013 were as popular as ever. In fact, many high profile celebrity endorsement deals were made in 2013, including a deal with the famous singer Taylor Swift, who signed up to become the face of Pepsi, along with fellow ‘brand ambassador’ Beyoncé. Alicia Keys even became, for a short period of time, the ‘creative director’ for the then-struggling Blackberry. 2013 saw tons more celebrities collaborate with major brands, from Budweiser to Intel, Diet Coke to Polaroid!

The Celebrity Source

Our aim is to ensure that you get the celebrity endorsement you need to see your brand succeed. If you’re looking for a guest speaker at your launch event, we can use our contacts to get you exactly the person you need. If you need an endorsement deal that is ongoing, involving a celebrity with your marketing and advertising campaign, we can help there too! Rital Tateel with The Celebrity Source brings you celebrities matched with clients’ campaign or event needs based on their interests and lifestyle. The Celebrity Source can help you with Celebrity Endorsements, Celebrity Speakers, Celebrity Appearances, and can help you Book a Celebrity or Hire a Celebrity.

Celebrity Endorsements – Brand Awareness That Skyrockets

Celebrity Endorsements – Take Your Brand to the Masses

Celebrity Endorsements – Take Your Brand to the Masses

Celebrity Endorsements are one of the most popular ways of showing customers that a brand is popular. When a celebrity says something is good, their millions of fans will believe them! It doesn’t matter if you’re trying to market a toaster oven or a motorcycle, the endorsement from a celebrity can do more than many other forms of advertising. Why? Simply because the fans trust a celebrity. When they believe that this individual makes sound judgments in their life, then they will often rely on them to make similar decisions. If Jay Z promotes a toaster oven, then you can be sure that toaster oven becomes number one choice for Jay Z fans!

Another great benefit of endorsements from celebrities is that the endorsement quickly becomes viral, and potential customers all over the world find out about what is being offered. This can happen even without a TV or radio advert! A simple tweet or comment about your product released by the celebrity in question can create a storm surrounding your brand, which can only be good for you. Remember, celebrity endorsement is key to success, as long as you have the high quality brand, product or service to back it up!

Celebrity Endorsements come in a number of different forms, and a popular one is through the hiring format. You can hire a celebrity to attend an event you are arranging to announce a product or talk about it to your audience. These endorsement events are popular with a range of companies that create products, and celebrities with a particular link to that kind of product are often hired to come along to the event.

 

You’ll see this happen at many events. Apple regularly hosts live music at their events, and Blackberry even brought on Alicia Keys in 2013 to advertise their Blackberry 10 products. It’s a common way of endorsing a product, and it even expands into the realm of television advertisements, radio advertisements, and simple online endorsement through social media.

Celebrity Endorsements are easy to arrange, thanks to our highly professional and experienced team. We offer you the connection you need to get in touch with some of the biggest celebrities in the world. No matter what you’re advertising, we’re sure to help you find a celebrity that matches your requirements, and who is an ideal candidate to represent your brand. Brands, products, services or even charitable events can benefit from simple endorsement, and you could soon see your turnover increase drastically. When you invite a celebrity to your event, ticket sales increase and so does the willingness to spend, making these kind of endorsements ideal for all varieties of charity – and we can’t wait to help you make it happen!

Celebrity Endorsements List

Celebrity Endorsements – Take Your Brand to the Masses

Celebrity Endorsements – Take Your Brand to the Masses

Celebrity Endorsements List is the very first thing you need to do when you’ve decided that you want to arrange for a celebrity to endorse your product. This is the stage whereby you create a list of celebrities that share some kind of link to your brand or product. You should think of what celebrities might be interested in your product, or who might have ties to your beginnings. With this list, you can draw up your best options, and come to a conclusion. It is essential you research the best celebrities before coming to a conclusion.

Top Celebrity Endorsements

Top Celebrity Endorsements have happened for decades. One of the most popular endorsements is David Beckham’s work with Armani and other luxury brands. Whenever Beckham appears on the television, viewers automatically know that he is representing a quality brand. This is a result of the brands Beckham has chosen to work with, and his willingness to associate with the product. Choose the right celebrity and you can enjoy this kind of success, on the television, online or elsewhere.

Celebrity Product Endorsements

Celebrity Product Endorsements are popular for good reason – they work. When a celebrity tells their followers that they are impressed by a brand, the followers listen. The recommendation from a celebrity with many followers who fit your target audience can be incredibly valuable, which is why it’s important to consider what section of people are interested in what a celebrity has to say. Find the right person and you’ll soon see that your product can stand on its own two feet. Oftentimes, celebrity endorsements are simply the push you need to succeed!

Celebrity Endorsement Costs

Celebrity Endorsement Costs depend entirely on who you are looking to book. If you’re planning on booking a famous movie star, then you could expect to pay tens, or even hundreds, of thousands of dollars. While this may seem like a lot of money, the revenue that your marketing campaign could pull in will more than likely be significantly higher than what you pay out. If you’re trying to save cash however, then consider sending your product to a celebrity as a gift. If they like it, they’ll tell their fans to check it out, too!

Celebrity Endorsement Statistics

Celebrity Endorsement Statistics were discussed in a report by Brand Republic, who spoke to a representative sample of 5,500 UK citizens who use social media. In this report, they found that 33% of people follow celebrities on their social media pages. Not only does this show us that individuals are willing to follow and listen to celebrities, but it also demonstrates the potential for online endorsement. Get a celebrity to talk about your product online, and you could potentially be reaching out to a third of all social media users!

 

Celebrity Endorsement Examples

Celebrity Endorsement Examples are so numerous that it would take years to learn about them all. Perhaps one of the most recognized examples of celebrity endorsement is the close relationship between Tiger Woods and EA games which was popular for so many years. Gary Lineker’s continued work with Walkers crisps is another example of a highly valuable celebrity endorsement agreement. Remember, if you find the right person, your relationship with a celebrity becomes mutually beneficial.

Celebrity Endorsements Gone Bad

Celebrity Endorsements Gone Bad happen all the time, when a brand doesn’t spend enough time thinking about who is best to represent the brand. A key example is when Blackberry, well known for its enterprise software and business handhelds, employed Alicia Keys as a ‘creative director’. The move proved unsuccessful as Alicia continued to use her iPhone, and Blackberry’s business customers simply weren’t impressed – and nor were Alicia Keys fans. Remember, do your research, and only then will you benefit from a celebrity endorsement!

Celebrity Endorsements 2013

Celebrity Endorsements 2013 were plentiful – some good, some bad! The Alicia Keys / Blackberry incident occurred in 2013 and proved a flop; however, other big stars took on key roles with large businesses. Beyoncé and Taylor Swift even joined forces to become a part of the Pepsi Empire! Today, brand ambassadors continue to pop up everywhere, whether it’s on the television or through social media. The power of celebrity endorsement is being realized through the power of the Internet, and you can do the same!

The Celebrity Source

Our team is here to help you contact the right celebrities for your brand. With our knowledge of the industry, we can help you decide who best suits your brand and message. Through our contacts, we’ll then reach out to all the celebrities who fit your criteria and arrange the best prices for you. We’re in the business of helping you succeed! Rita Tateel with The Celebrity Source brings you celebrities matched with clients’ campaign or event needs based on their interests and lifestyle. The Celebrity Source can help you with Celebrity Endorsements, Celebrity Speakers, Celebrity Appearances, and can help you Book a Celebrity or Hire a Celebrity.

Celebrity Endorsements – Take Your Brand to the Masses