Yes, because we insist that they be different! People complain about celebrities preferential treatment, yet the same people would have a negative impression. If a celebrity was seen traveling in coach instead of first class— e.g. “they’re broke,” or even worse “they’re cheap!”
A couple of weeks ago I was treated to a sneak peek at The Private Suite. The new private terminal at Los Angeles International Airport (LAX) for celebrities/VIPs. When this terminal was first announced I remember seeing a flurry of complaints. Examples like “Why should celebrities get preferential treatment over the rest of us?” “How dare they (city of LA) use our tax payer dollars to pay for spoiled celebrity privileges!” The irony is that it’s the public’s insatiable appetite for the private lives of celebrities that drives the paparazzi machine. This in turn created a need for a special private terminal like this.
The Private Suite
As I see it, The Private Suite benefits us all as it allows for fewer distractions and interruptions for police when celebrities are followed at the airport by both paparazzi and fans alike–and less commotion means it’s safer for the rest of us “normal” people. For the record The Private Suite is privately owned, so no tax dollars are used and celebrities/VIPs pay a hefty price for this elite service.
NBC4 News in Los Angeles recently shared a different take on the issue, having done a story about special treatment celebrities get at hospitals. The concern here, of course, is how this preferential treatment might negatively affect the lives of other patients.
In New York City, a mother told the investigative reporter that her medical care and access to her newborn twins was compromised because she had the misfortune of delivering her babies at the same time as Beyoncé was giving birth to Blue Ivy in 2011.
“We saw that the cameras in the maternity ward had been covered in cardboard, and we thought that was strange,” Rozz Nash said. “We saw men walking around in suits and they had badges that said ‘special event,’ and they were in a maternity ward. So it was really weird.”
Celebrities and Hospitals
While there is no question that everyone should have equal rights to quality hospital care there is also no question that a celebrity sometimes need to take drastic measures, and pay for it, just to get the same quality hospital care and privacy that everyone else is afforded, for no additional fee. Unfortunately, as long as there is unscrupulous media willing to pay big bucks for private hospital photos and the public is willing to buy it, celebrities are going to continue to do whatever they need to protect their own privacy and security, and hospitals will need to comply if they want their business.
No, celebrities are not just like us. They live very different lives, ones that are very public, come with wealth and privilege, and also the loss of their privacy and potential security.
Yes, celebrities should be treated differently than the rest of us, as long as the rest of us have a need to maintain our perceptions and intrude in their privacy.
Celebrity Endorsements are often underestimated by those in the business community. Unknown to many, a bit of star power could help a newly-launched item from a start-up company be propelled to greatness. It’s hard to stand out in today’s digital age, mainly because of how many websites and companies are all vying for the attention of the audience. As such, you’ll need to make sure your endorsement turns heads and get people talking. Let’s take a look at the numbers surrounding this form of marketing, and see whether it could work for you.
The relationship between ordinary people and the adverts they see on a daily basis has always been a little complicated. A British poll found that 50% of people only trusted the claims they saw in commercials on occasion. That means that even if your product is sensational and truly works – a proportion of your viewers may not believe you. Indeed, two in five people seldom believe anything they see in ad campaigns. However, with the help of a trusted celebrity who is known for their integrity, all of that can change.
Celebrity Endorsements are deemed as valuable to a third of British people – a country where this technique is very common. You often find stars putting their names to perfumes, hair products, and gambling services. One in three of those who have seen an advert featuring a famous person they know went on to part with their hard-earned cash for the product they were endorsing. If you were to follow this technique, some of the people who make a purchase may have been customers you wouldn’t have been able to reach beforehand.
However, the star you choose doesn’t just have to stare into a camera, clutching onto your product and smiling. There are other ways that their endorsement could be put to good use. We all know how gowns that are seen on the red carpet influence the fashion decisions of shoppers – often spurring cheaper alternatives in mainstream stores. To the same extent, getting a celebrity to use your product – perhaps by sending them samples in the post – is enough for demand to soar. Why not get them to give you a shout-out on Twitter?
Celebrity Endorsements work well in most western markets – especially in America. Up to half of those who were recently polled in the power that stars have in their purchasing decisions said that an endorsement could lead them to make an impulsive purchase, or even change brands. That said, you should always remember why you’ve chosen a particular celebrity – because of their reputation. And if the slightest whiff of scandal affects their image, it’ll impinge on yours. This is why making a careful selection is so important.
Celebrity Endorsements List
Celebrity Endorsements List helps you to find a star who has interests and a lifestyle that’s similar to your brand. For example, if you’re launching a new tool that’s designed to help people get fitter, you’ll want a healthy ambassador who is an athlete or a professional sportsperson. The main goal of these lists is to also help you find a celebrity who isn’t already endorsing too many people, or a company that could be deemed as a rival. Otherwise, a conflict of interest is created.
Top Celebrity Endorsements
Top Celebrity Endorsements can really gain value for money in the social media sphere, too. That’s because it’s often extremely hard to get people who browse online to pay attention to the adverts which precede videos, and decorate websites. In order to get them to visit your website, and watch a 30-second clip in full, any advert often needs a celebrity endorsement or a really interesting storyline. One in ten people will watch a commercial for a brand they’re not even interested in if a celebrity they like is featured in it.
Celebrity Product Endorsements
Celebrity Product Endorsements are changing at the speed of light. There are now so many apps which young people use – including Snapchat, BBM, and WhatsApp. That’s combined with the other forms of social media out there, such as Facebook and Twitter. The emphasis is slowly moving away from television and radio. Also, many youngsters don’t just look to celebrities for guidance and inspiration these days. Bloggers and YouTube stars are also influential, and getting them to endorse your product is often the best way to generate sales in this affluent demographic.
Celebrity Endorsement Costs
Celebrity Endorsement Costs aren’t fixed for every single star who is out there. If there is one famous person who is getting a lot of attention and demand to be involved in advertising, it’s only natural that they’ll hike up their prices. You also need to watch out for stars who have spread themselves too thin – and seem to be on every single commercial that’s out there. Find someone who actually endorses products they believe in and use, and a celebrity who doesn’t do it at every opportunity. That makes consumers more likely to trust them, and you.
Celebrity Endorsement Statistics
Celebrity Endorsement Statistics indicate that there is still plenty of appetite in the marketplace for well-known people to recommend products to the public. It validates your brand in the eyes of consumers, and helps demand for your goods and services to grow. From here, you gain brand loyalty, and your company will start to gain recognition without the need for a famous face. Just ensure that the celebrity is taking part in a fun, edgy and clever campaign that’s well thought out. Otherwise, it’s just like throwing your dollars down the drain.
Celebrity Endorsement Examples
Celebrity Endorsement Examples are easy to come by – however, there are triumphs and failures along the way. Just look at the football icon and former Manchester United star David Beckham. His pictures sporting underwear for Calvin Klein created a global conversation that was appealing to both men and women alike. Even though the product was geared towards one particular demographic and gender, it didn’t stop everyone from uniting behind the commercial and celebrating it. Such feats in advertising are hard to find – but you could do it by getting the right celebrity to endorse your product.
Celebrity Endorsements Gone Bad
Celebrity Endorsements Gone Bad often center on the people who have been the public faces of a company for many years, only to become mired in a scandal. The running theme for such incidents tends to surround sports stars – who build their lives on winning through integrity and hard work, only to be outed as love cheats or people who have been taking performance-enhancing drugs. Just look at Tiger Woods and Lance Armstrong. It’s fair to say that people have high expectations of the stars they admire.
The Celebrity Source
When done right, the cost of a celebrity endorsement can be far outweighed by the profits and brand recognition it brings to your company. It’s all about doing your research and trying to make an informed decision. But who will be able to offer their advice and connections to create a successful campaign? Rita Tateel with The Celebrity Source brings you celebrities matched with clients’ campaign or event needs based on their interests and lifestyle. The Celebrity Source can help you with Celebrity Endorsements, Celebrity Speakers, Celebrity Appearances, and can help you Book a Celebrity or Hire a Celebrity.
For nearly 30 years, The Celebrity Source has known that there’s an art and a science to working with celebrities – from creative thinking about the approach, the rules of engagement, to planning the details of their participation and much more.
Here are six tips to ensure your PR, marketing, advertising campaign or event is a success for both your brand and the celebrity.
1. Make it Authentic
If you are looking to do a social media campaign, the key is finding a celebrity with not only a large social media following, but one that’s a natural fit with the brand or cause.
Most recently, we matched Howie Mandel, self-professed germaphobe, with American Standard for their launch of the ActiClean self-cleaning toilet. The initial engagement was to have Howie help promote an online contest for consumers to submit a video about why they deserve to win an ActiClean toilet, delivered personally by Howie Mandel. The winning video was not only adorable, but spoke to the key messages and audience demographic of the brand.
This campaign was so successful for American Standard that they renewed Howie’s spokesperson contract for a 2nd year. Plus, Howie authentically loves telling everyone about his own ActiClean toilets in his own home!
2. Leverage the Celebrity’s Social Media Platforms
At the 2015 Toyota Grand Prix of Long Beach Pro/Celebrity Race, a Twitter chat was scheduled the day before the race among the celebrity participants so that they could interact with their fans about theirexperience. Thanks to our active Twitter participants, the #TGPLB became a trending topic during the half-hour-long session. It gave their fans an inside look at the ins and outs of auto racing as well as the camaraderie between the 18 celebrities. It also boosted interest for their fans to attend the Grand Prix and see their favorite celebrities compete for the title.
3. Go For Longevity
With any spokesperson, you must be aware that your brand will be associated with that person for a long time, even past the contract ending. For example, Britney Spears partnered with Pepsi in the early 2000s for music video commercials that aired during the Super Bowl and the World Cup. It was a smart move on Pepsi’s part as Britney Spears was one of the most profitable pop stars during that time-period.
More than 15 years later, those commercials are still benchmarks in Britney’s career as well as for the Pepsi brand and their association with numerous musical acts over the years.
While there’s no guarantee that celebrities won’t do something unexpected, take the risk on those who are more likely to last the test of time.
4. Know the Celeb’s Audience
A huge social media following does not guarantee a ROI. It’s important that the brand’s target audience matches that of the celebrity’s fan base. An example might be if Justin Bieber did a commercial for a high-end luxury watch that sells for over $2,000. This would not get the results the brand would hope for, despite his 98 million followers on Twitter because his audience is young women and not the affluent young entrepreneur audience the watch brand wanted to target. 98 million followers on Twitter does not guarantee even a small percentage of that in watches sold if the target audience is not a match.
5. Don’t Waste a Celebrity’s Time
Time is a celebrity’s most valuable commodity, sometimes even more than the value of money! The more popular the celebrity, the more people want a piece of that celebrity’s time.
You don’t want a celebrity to feel like you are wasting their time, so ask for as little time as possible to get the job done. This is especially true for those situations when a celebrity is not paid, like for non-profit requests.
If you need the celebrity primarily to draw the media to an event, most media coverage takes place at the beginning of an event, so just ask for that. It’s more likely a celebrity would say yes to helping out a cause for a couple of hours at the beginning of an event, than sitting through the entire dinner and program.
6. Know What Motivates a Celebrity Apart from Money
Celebrities are people too. If a celebrity is personally connected with a cause, or loves a brand and its goals, they are likely more willing to be associated with it. If a request involves an activity or hobby that the celebrity is passionate about, the money might take a back seat.
It doesn’t matter if a high-profile energy drink company is willing to pay an exorbitant amount of money. If the celebrity lives an organic and holistic lifestyle, they may not want to associate with that brand simply for a paycheck if it would go against their lifestyle choices and possibly also tarnish their own personal brand.
Hiring a celebrity requires a lot of research, time and consideration and having the right celebrity can elevate your brand or event beyond any other PR, marketing or advertising strategy—if you do it right!
Hire a Celebrity and there’s no end to the potential. There are loads of famous faces who could add a real sparkle to your next event – and each has their own authentic and original personality. Different stories, different speaking styles and their inimitable perspective on life will make this a unique opportunity to give your guests an experience that they’ll never forget. From birthday parties to business bashes, there’s intelligence, raw talent and humor at your doorstep when you enlist the help of a booking specialist.
First up, have a think about what you want from your celebrity. Why are they going to be making an appearance? Is it to help launch a new product, endorse your store, or launch the latest branch of your business? It might also be for personal reasons – perhaps your special half or a loved one has a milestone birthday coming up. Of course, A-listers are going to cost the most money, but there are some famous faces who aren’t as prominent who can be acquired for a competitive price.
Hire a Celebritybut make sure that the audience knows who they are. We’ve all seen those celebrity reality TV shows, but we don’t actually know who any of the people on the program are. This can be avoided by making sure that the star complements your age range, target demographic, and the subject matter that you’re talking about. A booking specialist takes all of your requirements, and information about the event, and can offer recommendations on which star to invite to your bash.
One particularly poignant idea could be to source a star who is known by people who live in your town, city or region. They could have been born and raised in the area, for example. Perhaps they are – or were – a TV personality on your local station. There’s no end to the possibilities. If you are not sure how to achieve this geographical connection, just get in touch with a reputable celebrity bureau, who will offer recommendations based on your request. Who knows: they could be making a recurring appearance in the future!
Hire a Celebrity and make your audience laugh, as well! With many gifted comedians out there – who are often considerably cheaper than other performers – you get the chance to enjoy their finest material in a more informal and intimate setting. Who knows: they might offer some brand-new material that even their most diehard fans won’t have heard of before. Other entertainers who will definitely make the venue alive include magicians, who can add the wow factor in a group and individual setting with their special tricks.
Hire a Celebrity Prices
Hire a Celebrity Prices fluctuate based on the stature of the star in question. You need to consider how long you’re looking for them to visit the venue, along with the season when you’re asking them to attend. For example, if they’re particularly busy around Christmas, expect a premium on the price during November and December. Meanwhile, if they make a living offering summer roadshows, they might not even be available between June and August. All of this needs to be brought into consideration.
Hire a Celebrity for an event
Hire a Celebrity for an event – and try to do all you can to make sure that they are able to contribute something constructive. If they know nothing about the business which you’ve been working in for several years, it could be incredibly embarrassing for your audience members. Also, even though they might be polished during their line of work, it could become awkward if they have never been an emcee for a private event before. Of course, everyone needs a big break – but we don’t want this to turn into David Letterman at the Oscars!
Hire a Celebrity for a party
Hire a Celebrity for a party and it’ll be a memorable and fantastic occasion for every visitor. They’ll be able to work the room, and perform throughout the night. And, instead of just listening to a pre-determined set list that you often see at gigs, there will be a chance to make special requests for your loved one’s favorite songs – and even organize some cover versions. When they’re at your party, you’re in control and in can be a really exciting experience for everyone.
Hire a Celebrity spokesperson
Hire a Celebrity spokesperson and your product or business will get a great boost in the estimations of the public. That said, it’s quite an expensive investment to make. You could want someone who’s always on hand to film a new commercial for a new campaign. Alternatively, you could prefer a star to come and say a couple of words. Any booking specialist should work in tandem with your PR consultant and marketing agency – to make sure that the celebrity spokesperson has as much of an impact as possible.
Hire a Celebrity UK
Hire a Celebrity UK and there’s plenty of talent to select. You could choose an actress from a soap opera, someone who is in a boy band such as One Direction, or the star of a reality show such as Geordie Shore. Either way, they’ll have a great personality and they’ll give your guests a great time. Alternatively, you could choose someone who is well-respected in journalistic circles, or a politician who can give their own unique take on Britain’s affairs. The choice is yours!
Hire a Celebrity Dress
Hire a Celebrity Dress and you could wear a part of history. There have been many gowns which have caused a stir, not least in recent months. Just days after the Academy Awards in 2015, the pearl-encrusted dress worn by Lupita Nyong’o disappeared from her hotel room in West Hollywood. It was returned by the thief 48 hours later, balled up in a binbag, because they discovered the pearls weren’t real. Despite this, the luxury garment is estimated to be worth more than $150,000 because it was a Calvin Klein collection piece.
Hire a Celebrity to Tweet
Hire a Celebrity to Tweet and you’ll have the opportunity to connect with young consumers from around the world. However, be aware that owing to ethical standards, many of them will have to put the hashtag #ad after their message. Many offer set rates per message, with additional costs if you want to add a photo or a link to your Twitter handle. It can help land you thousands of new followers – and what’s more – many of their super-fans will retweet the message – expanding your reach even further.
Hire a Celebrity Chef
Hire a Celebrity Chef for a night of culinary bliss. They could either lead a team of chefs in creating their signature menu, or offer a masterclass for your friends and family. Oftentimes, their personalities on the screen are near identical to what they’re like in real life – after all, their tenacity and determination is what helped them to become famous in the first place. Make sure you also take along some of their recipe books, as once they’re signed, they’ll be precious mementos which could appreciate in value.
The Celebrity Source
From chefs to comedians, and from politicians to pop stars, celebrities are helping businesses around the world to build their profiles and gain whole new legions of fans. Although finding them can initially be a challenge, there’s no harm in enlisting the help of a specialist booker. Rita Tateel with The Celebrity Source brings you celebrities matched with clients’ campaign or event needs based on their interests and lifestyle. The Celebrity Source can help you with Celebrity Endorsements, Celebrity Speakers, Celebrity Appearances, and can help you Book a Celebrity or Hire a Celebrity.
Celebrity Endorsements can help a little-known product to fly off the shelves, especially if the star in question is trusted by the public. In this age of information overload, it can be incredibly easy for commercials to be drowned out by noise and more engaging adverts. That’s why looking at the hard facts surrounding the impact that celebrity endorsements can have is worthwhile. Here, we’re going to explore the latest research surrounding them – and look at the bottom line of how it can affect your profits.
Let’s begin by looking at how much members of the public trust adverts in the first place. According to the Energy Saving Trust in the UK, half of those questioned only trust the claims made in adverts “some of the time”, meaning it can be an uphill battle to get your message across. Worryingly, 40% say that they never trust what they see advertised. However, there is hope on the horizon when it comes to using celebrity endorsements, as other research suggests.
Celebrity Endorsements – Crunching The Numbers
Celebrity Endorsements are appealing to 30% of the population in the UK – with the likes of Cheryl Cole, a well-known singer who was a talent show judge on The X Factor in the US helping one in three Britons to make a purchase. This is a powerful indication of the influence that a little bit of star power can have. After all, many people decide to buy certain garments once they have seen their favorite celebrities donning them in public. There are many different ways an endorsement can be scored.
Whereas you might want a star to feature in one of your commercials – or lend their voice to a radio jingle – remember that a celebrity who is seen using your product can create a flurry of interest. Perhaps they could be pictured eating your chocolate, wearing your shoes, or browsing your furniture store. The possibilities are endless. But when it comes to trusted celebrities – such as Ellen DeGeneres – even the slightest mention of your brand can result in a tidal wave of business that many retailers simply aren’t prepared for.
Celebrity Endorsements also have plenty of power in the US. Nearly half of American adults believe that they can make a positive difference when it comes to their purchasing decisions – or when they decide to back a particular good cause. However, should that star become embroiled in negative publicity or a scandal, the halo effect can disappear. That’s why finding a celebrity who has a squeaky clean history comes in handy. Remember how almost all of Tiger Woods’ sponsors dropped out after his high-profile scandal?
Celebrity Endorsements List
Celebrity Endorsements List can be obtained from a booking specialist, someone who has been keeping tabs on the work that A-listers do. Remember: if you’re a sneakers brand and a certain star already has a contract with one of your rivals, it’s unlikely that they’ll be able to extend their endorsement to you. That’s why you need to find a star who is interested in lending their face to new areas where there won’t be a conflict of interest. Indeed, you could even include clauses surrounding exclusivity in your contract if you wanted to.
Top Celebrity Endorsements
Top Celebrity Endorsements are also useful on the Internet. It can be especially difficult in this day and age to get members of the public to click through when it comes to online adverts. However, 10% of Americans will do so if they like the celeb who is making an endorsement. As such, you should definitely bear this in mind if you’re more of a digital venture. In turn, this gives greater exposure to your brand – and over time, 40% of people decide to click through online ads because they know or like the company.
Celebrity Product Endorsements
Celebrity Product Endorsements are changing in many ways. These days, if you want to reach the holy grail of 16 to 25-year-olds, you need to think beyond the traditional TV and radio adverts we grew up with. The best endorsements can be found by approaching bloggers who are trusted and respected by this age group. Send them your product, and see if they like it. From here, they might choose to create a video of them using the item, or write a review. When a link or reference to your website is included, it’ll create a flurry of traffic.
Celebrity Endorsement Costs
Celebrity Endorsement Costs do vary depending on how high profile the star is. Of course, if they are always in demand for their endorsement, they’ll be able to charge more. Many celebrities will also be reluctant to overexpose themselves, as it can damage their reputation and mean that their endorsements don’t have as much value. Talk to a booking specialist about finding an affordable celebrity who hasn’t been involved in too many endorsements. That way, it’ll mean something in the eyes of consumers.
Celebrity Endorsement Statistics
Celebrity Endorsement Statistics show that there is a demand for famous faces to support little-known (and well-known) products. Once a star has given a product or service their tick of approval, sales normally shoot up. However, you can’t expect the celebrity to do all of the work. It is also important for you, the business, to create a fun and interesting campaign that will grab the attention of your target audience. That way, you double your chances of getting the results that the brand deserves.
Celebrity Endorsement Examples
Celebrity Endorsement Examples are everywhere. David Beckham created a storm when he began modeling underwear for Calvin Klein, and pictures of the football star in his briefs spread like wildfire across the Internet. You’ll also find that many stars – such as Nicole Kidman with Chanel – end up endorsing perfumes. To get the best results, you want to get innovative. Find a celebrity who genuinely believes in your product, as this will shine through as authenticity in any commercial or endorsement.
Celebrity Endorsements Gone Bad
Celebrity Endorsements Gone Bad mainly arise when the star themselves becomes embroiled in a controversy. For example, Lance Armstrong was a well-respected cyclist who became disgraced when he was found guilty to doping during his victories at the Tour de France. As a result, many companies decided to pull their sponsorship of his professional races, and instantly ended lucrative deals. You need to make sure that celebrities’ endorsements don’t come across as hypocritical, and check their brand doesn’t clash with your own.
Celebrity Endorsements 2013
Celebrity Endorsements 2013 included Taylor Swift signing a contract to be the public face of Pepsi, joining the likes of Beyonce in doing so. However, Brad Pitt was also in the headlines as he became the first man to become the public face of Chanel No 5 – netting him a cool $7m. Usain Bolt also began to appear more prominently in ad campaigns for the British company Virgin Media. There are many deals out there just waiting to be signed for your brand, and some can be more affordable than you think!
The Celebrity Source
Your next ad campaign could stand and fall by the celebrity endorsement you secure for the product. In order to get the tone right – and generate a campaign that everyone remembers – you need a booking specialist who has the right contacts to make your vision a reality, enabling your business to grow. Rita Tateel with The Celebrity Source brings you celebrities matched with clients’ campaign or event needs based on their interests and lifestyle. The Celebrity Source can help you with Celebrity Endorsements, Celebrity Speakers, Celebrity Appearances, and can help you Book a Celebrity or Hire a Celebrity.