Celebrity Endorsements – Is It Morally Right To Hire A Celebrity?
Celebrity Endorsements Are a great way of making huge numbers of the general public believe in a product, service or charity. If the ordinary man or woman in the street was to tell us that these things were the best things to buy or to support we wouldn’t take their word as easily, but because a celeb says it is so, we believe them! This phenomena is something that successful businesses and manufacturers have been taking advantage of for many years – and will continue to do so in the future.
The face of endorsements is changing, however, as social media refuses to let its grip on the world’s throat loosen. It is not unusual to see celebrity tweets about a product they have tried or a restaurant they have eaten at, for example. And in many cases, these are not actual real recommendations; they have been paid to put it out there. So, are we being duped? That depends upon whether you take the word of a celeb or not – but it seems most of us do.
Celebrity Endorsements May be something that we are not happy with on an intellectual level, but if you are in business or have something that needs to be promoted, there is no doubt that it works – and can you afford to take the moral high ground when you have so much at stake? It is ironic that the majority of people are not happy at being ‘duped’ by a celeb, but the majority of business people (who also fall into the first group) are happy to use these methods.
The best way of going about the process, then, is make sure that you choose a celebrity that relates and engages with the people that you are trying to influence. Not only will you have greater success with your campaigns but you will also have happier customers. If you are uncertain where to begin to look for the right celebrity it makes sense to contact a company that has all the knowledge and experience that you need – and an agency that has your best interests at heart is a great place to start.
Celebrity Endorsements Are not going away any time soon because there are any concerns about the possible exploitation of the general public’s weakness for celebrity’s – business is far too cynical for that. It must be remembered, however, that the public may be celebrity-gullible but, in the main, it isn’t stupid and is more than aware of the techniques being used to make them put their hands in their pockets – and are happy to go along with it.
Celebrity Endorsements List
Celebrity Endorsements List is vast, which reinforces the point that this type of marketing works – and that the public enjoy seeing their favourite names taking part in roles other than the ones that made them famous in the first place. This is particularly true if people get to see these stars doing something off-screen, and, therefore, more natural, such as speaking out on behalf a charity, or giving a role model inspirational talk to a group of disaffected youngsters.
Top Celebrity Endorsements
Top Celebrity Endorsements Don’t come cheap so if you are looking for an A-lister that is forever endorsing products or causes, then your pockets are going to have to be bottomless, never mind deep. But the fact remains that these people sell! Becks sporting boxers for H&M, for example, is an image that stays! If that is the kind of impact that you want to create then make sure that you let your agency know so that they can get working on it for you.
Celebrity Product Endorsements
Celebrity Product Endorsements Usually make sure that the celebrity is contractually bound only to use the brand they are promoting. So, for example, if a celeb is being paid mega bucks to be the face of a particular shampoo, then that is the only kind they can use throughout the contract. This means that they are also promoting the brand even when they are off-camera – and why they expect to get paid a sum that most of us can’t even begin to imagine.
Celebrity Endorsement Costs
Celebrity Endorsement Costs Will depend upon the level of celebrity and the kind of contract they have. A one-off appearance will naturally be considerably cheaper than the kind of contract that demands brand loyalty for months – or even longer. And to be honest, it is only the real A-listers that can manage to pull the second kind off because who cares which toothpaste a local rugby star uses? But they probably would care if he was promoting a youth rugby team – so needs define the cost.
Celebrity Endorsement Statistics
Celebrity Endorsement Statistics Consistently show that celebrity endorsements work – as long as the right person is chosen for the product that is for sale. Which means that if a product needs to have a voice of authority giving it a seal of approval then make sure it’s someone with the right background. For example, a car manufacturer might choose Lewis Hamilton, or an investment company might choose Martin Lewis. There certainly wouldn’t be much point asking Matt Lucas to promote hair products.
Celebrity Endorsement Examples
Celebrity Endorsement Examples Can be found just about everywhere you look so there is never any escaping them! Celebs who have made the front covers of illustrious glossies include Lady Gaga for this year’s Versace’s spring and summer collection; Michelle Williams for Louis Vuitton handbags; Olivia Wilde for Revlon’s Colorstay makeup range; Monica Bellucci for Dolce & Gabbana make up; and Blake Liveley and Zoe Saldan for L’Oreal. If you want to see other celebs in actions, simply turn on the TV, open a magazine, or go to the cinema. In fact, just open your eyes each morning.
Celebrity Endorsements Gone Bad
Celebrity Endorsements Gone Bad Happens. And when they do it’s not pretty. Like the time when the powers that be behind Sprite decided to hire pro-wrestler Sting. The TV advert shows a child taking a swig of the soft drink before nearly being beaten to death by the wrestler while his parents look on fondly. Of course, he wasn’t really nearly beaten to death – it was all acting – and done in the name of entertainment and the great god of advertising. (Told you it wasn’t pretty!).
Celebrity Endorsements 2013
Celebrity Endorsements 2013 Didn’t just confine themselves to promoting products. Even presidents have seen the celebrity way forward, and in 2013 President Obama had none other than Beyoncé and her rapper turned very astute business man husband, Jay Z tell the world how wonderful he is. Jay Z turned his support into a song and Beyoncé wrote him a hand written letter, finishing with the words, ‘All my respect and adoration’, and it is only the cynical amongst us that would question how this private letter became so public.
The Celebrity Source
The Celebrity Source is aware of the double standards that many people have regarding celebrity endorsements and makes every endeavour to create promotions that are true to the products and causes they are endorsing, as well as to the public and advertisers. Rita Tateel with The Celebrity Source brings you celebrities matched with clients’ campaign or event needs based on their interests and lifestyle. The Celebrity Source can help you with Celebrity Endorsements, Celebrity Speakers, Celebrity Appearances, and can help you Book a Celebrity or Hire a Celebrity.