Celebrity Endorsements – Watch Your Profits Soar!
Celebrity Endorsements are the perfect way to increase your profits – and increase the right kind of exposure for your business. New businesses need the attention a celebrity can bring – but older businesses often need to re-vamp and have a new surge of interest – which is where a celebrity can help. You need to give people a reason to buy things from you, and if a celeb says it’s ok, then that is all the push many people need.
There are many ways of exploiting people’s love of all things celebrity. If you want everyone where to find you, have a celeb come to your premises – but make sure the media knows about it. If you want a product or service to be endorsed, make sure that part of the deal includes tweets from your star and a video of the celeb telling the world how great is and that can be broadcast on YouTube and placed onto your own website.
Celebrity Endorsements are useful for all businesses regardless of what size they are. Many owners of small businesses believe that celebrities are only interested in endorsing large enterprises but this isn’t the case – and regardless of your current turnover, a celebrity will increase it because even people who believe that they aren’t star struck and won’t be swayed tend to be when faced with a real life celebrity. And when a celeb says something is good, they tend to get believed.
However, if you are going to get a celebrity on board, you need to do it right so make sure that you contact the right kind of agency to arrange everything for you (which means the type that will make sure that you get the right deal for what you need rather than one that is only interested in promoting the earnings of the star). Get the right celeb in front of your audience and you will be amazed at the results.
Celebrity Endorsements can make a massive difference. If you were told by your neighbor that they had just bought a great hot tub, you may or may not be interested – but one thing is for sure, you’re not likely to tell anyone about your neighbor’s new acquisition. If, however, your neighbor was to tell you that they’d bought a hot tub from somewhere that had Jennifer Aniston telling everyone how great they are, you’ll probably tell everyone – job done!
Celebrity Endorsements List
Celebrity Endorsements Lists are a great way of seeing what everybody else is doing, and they are not difficult to find. Naturally there are some celebs that are better suited to endorsing some products more than others, so have a look online and see who is doing what – and who would be the most suitable match for your product or service. Once you have the list, just check out the campaign and see how successful it was before you decide who you want working for you.
Top Celebrity Endorsements
Top Celebrity Endorsements create a lot of impact. Just look at Pepsi, for example – they are certainly not shy when it comes to getting the big guns fighting their corner in the soft drinks industry. The company began using celebs in the 1960s with Joanie Summers who soon became known as the ‘The Pepsi Girl’. 1984 saw them using Michael Jackson followed by Cheyanne in 1989. The early 1990s was the turn of Ray Charles followed by a new Pepsi Girl – Hallie Eisenberg. From there we have had Beyoncé, P!nk, Britney Spears, Christina Aguilera, Janet Jackson, Mariah Carey and others with the latest being Brit boyband, One Direction.
Celebrity Product Endorsements
Celebrity Product Endorsements have been scientifically proven to work on consumers; brain scans have been performed to gauge the difference in reactions to a celebrity endorsing a product, compared with an everyday actor advocating the same thing. It has been discovered that men do not benefit from the same positive reaction to a brand that women do when seeing a well known face endorse it, something which has been linked to the need in many women to need to look good in order to feel good, and therefore increase their own perception of their self-worth.
Celebrity Endorsement Costs
Celebrity Endorsement Costs differ completely depending on your individual needs, and the celebrity in question. That being said, with a 30 second advert to be aired during the Super Bowl costing close to four million dollars, you need to be sure that your company can withstand the costs of this fantastic marketing strategy – especially as that doesn’t include the price of hiring the A-lister themselves, or anything they may need while working for you, such as top class accommodation, or transportation.
Celebrity Endorsement Statistics
Celebrity Endorsement Statistics back up the scientific research done on the effect of this way of advertising, as well as show a dramatic rise in the number of companies choosing to show off their product in this way. However, it is not just the brand themselves that benefit from endorsements; between them, Rihanna and Totes both increased her profile and their profits by working together and having her sell their products for them, resulting in the superstar becoming the popular singer song-writer that we know her as today.
Celebrity Endorsement Examples
Celebrity Endorsement Examples are in their thousands – you only need to turn on the television, or do a quick search on Google, to see that. What you may not know, however, is that celebrity endorsement is not the new marketing concept that many think it to be – in the 1940s well known film stars were showing their preference for different cigarette brands, and in the 1950s American Express worked with the well-known Bob Hope to push themselves into the limelight.
Celebrity Endorsements Gone Bad
Celebrity Endorsements Gone Bad are not something that promoters like you to remember, or talk about. However they do happen, and often not because of something that the company themselves have done. Sometimes, being linked with an independent party, such as an A-listed celebrity, can turn things sour, as their lifestyle may suddenly not coincide with the message and ethos of the company that they endorse. For example, when Kate Moss was in the media for her drug addiction, Chanel, Burberry and H&M had to do some serious damage limitation in order to keep hold of their reputation, resulting in the model losing her contracts with them.
Celebrity Endorsements 2013
Celebrity Endorsements 2013 saw the usual intake of celebrities announcing their love for certain products publically. However, the sporting company Nike took endorsements to a whole new level, creating a pair of sneakers and naming them after sporting legend LeBron James. The LeBron-11s went for around 200 dollars a pair, and the basketball player’s fans were extremely keen to help make them into the next biggest fashion craze for all aspiring sports players, ensuring that the sporting shoes were an instant success for the company.
The Celebrity Source
The Celebrity Source has your best interests at heart, making sure that you get the best deal possible when booking a celebrity. Rita Tateel with The Celebrity Source brings you celebrities matched with clients’ campaign or event needs based on their interests and lifestyle. The Celebrity Source can help you with Celebrity Endorsements, Celebrity Speakers, Celebrity Appearances, and can help you Book a Celebrity or Hire a Celebrity.