2013 was the 17th year The Celebrity Source was hired by Toyota Motorsports to do celebrity outreach and handle the coordination of 18 participants in the Toyota Pro/Celebrity Race. This was the first time in the history of this event that all of the celebrity participants had a Twitter handle, and they used it well. Traditional media and social platform coverage reached a total audience of 1,618,181,465 which was equal to $22.8 million in advertising value and $45.6 million in editorial value!
Medical ID bracelets save lives, but only if they are worn. Many who should wear medical ID jewelry don’t for various reasons. Hope Paige, the makers of fashionable medical alert jewelry, sought the help of The Celebrity Source to recruit celebrities to help raise awareness about the lifesaving importance of medical alert jewelry. Celebrities were asked to design a stylish medical alert bracelet, which was then mass produced and sold online with 100% of the profits going to the medical related charity of the celebrity’s choice.
The Public Relations team at Calvin Klein was looking to boost sales and awareness for its Eternity fragrance line of products. They made the decision to leverage the 15th Anniversary of Eternity to do so. But why would the media want to cover this occasion for the brand? Because of the star power The Celebrity Source was able to provide through our exclusive Celebrity Survey Program!