FAQs – Frequently Asked Questions
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How is The Celebrity Source different from a talent or booking agency?
Unlike talent and booking agencies, we do not represent celebrities. We represent you, our client. Our job is to save you time and money when it comes to working with celebrities.
Why should we hire The Celebrity Source if our company already knows how to reach celebrities?
The bottom line is that we can save you time and money. We are professionals in a very specialized field. Celebrity procurement and coordination is the total focus of our job on a day-to-day basis. Since celebrity contact information constantly changes, we continuously update our database in order to maintain the highest standard of accuracy. In addition to maintaining our sizable database, we are successful because we have developed many relationships within the celebrity community. In an industry where this is so important, our relationships enable us to get quicker and more positive responses. Large corporations, public relations firms and ad agencies hire us even when they know how to access the celebrity community because they know that in the end, it’s more cost and time effective to utilize the services of The Celebrity Source.
Can you save us time and money?
Our principal objective is to match the right celebrities for you, our client, while saving you time and money. To that end we make it our business to know what will motivate a celebrity to say “yes.” Since celebrity procurement and coordination is the total focus of our day-to-day operation, we have become very efficient in our ability to reach the most celebrities in the shortest amount of time.
How much will it cost for a Celebrity?
Factors that affect how much a celebrity is paid depend on the celebrity, the level of their popularity and the nature of the request. Generally speaking, a celebrity is paid a higher fee for endorsement deals and commercial requests than for most appearances or public relations campaigns.
The Celebrity Source fee (separate from the celebrity fee), is determined by the number of celebrities requested, whether there is a cause or charity involved, how complicated the coordination logistics are and generally, how much time we believe the request will take to fulfill. To obtain an estimate of cost for your project or event call The Celebrity Source at 323-651-3300 or e-mail Info@CelebritySource.com .
Celebrities are usually not paid for most non-profit requests. However, perks and/or gifts are often a motivating factor to entice celebrity participation.
An honorarium (which is usually lower than their standard fee) is often in order when a celebrity is asked to perform or participate in an activity that requires a great deal of preparation or rehearsal.
When does The Celebrity Source get paid?
Before we begin our work, we require a deposit that could range from 25% – 50% of our total fee, depending on the project. The balance of the fee is paid when the celebrity is confirmed, or upon a mutually agreeable timetable.
Which aspects of celebrity procurement and coordination do you handle?
We are a full service celebrity company that handles all the details concerning a celebrity’s participation, including, but not limited to: researching and developing a realistic list of potential celebrities that will stay within budget and meet our client’s objectives; contacting and confirming the celebrity; and negotiating and acting as the liaison for contract fulfillment.
Once a celebrity is confirmed, we coordinate the myriad of details and logistics necessary in order to have everything run smoothly. This may include coordinating ground transportation, travel, and accommodations; setting up briefing sessions when required; and acting as the liaison for content, script or photo approval. Furthermore, a Celebrity Source staff executive is always on site to make sure that client and the celebrity needs are met.
You can rely on us to handle every detail — from identifying the right celebrity to the thank you notes at the end. Our job is to take the frustration and guesswork out of the celebrity procurement and coordination process, so that you can spend your time more productively.
How are you able to determine which celebrity is right for my project?
We maintain a database of information on each celebrity that includes special interests, hobbies, hometown, favorite causes, sports skills, unique talents, and whether or not they have children and pets, among other things.
Often we get this information directly from the celebrities themselves after they have filled out our questionnaire. All of this information helps us make the right matches for our clients – matches that are meaningful, relevant and credible.
Can you guarantee that you will find the right celebrity for my project or event?
When you are dealing with celebrities, who are human beings like the rest of us, life happens. There are no guarantees; however, we do not accept an account unless we feel that we can be successful for the client. Because of this, The Celebrity Source has a 95% success rate.
I hear that celebrities and their representatives can be difficult to work with. Is that true?
Not for us. Because we have relationships with so many stars and their representatives, we understand their needs. Even the most temperamental personalities know that they can rely on us to take care of every detail associated with their involvement in a project. As a result, we help them feel secure and because they trust us, they are easy for us to work with.
Who are some of the most famous celebrities that you have worked with?
It’s tough to narrow it down to just a few, but some examples include Muhammad Ali, Antonio Banderas and Melanie Griffith, Pierce Brosnan, President George Bush, Bill Cosby, Cameron Diaz, John Elway, Gloria Estefan, Kelsey Grammer, Wayne Gretzky, Magic Johnson, Ashley Judd, Jay Leno, George Lucas, Diana Ross, Arnold Schwarzenegger, General H. Norman Schwarzkopf, Will Smith, Ringo Starr, Sting, and Oprah Winfrey, to name a few. Click on the Celebrity Galleries button for a larger sample list.
Can you reach anyone?
We are a public relations firm pitching a campaign to a potential client. How can you help us secure the contract?
We have helped many P.R. firms and event producers secure business by building a credible celebrity component to their pitches. You simply tell us the objectives and the demographics of the audience and we will help you come up with ideas, realistic sample celebrity names and associated fees and expenses. We can be your silent partner, or be present at the pitch meeting – the choice is yours.
There are no fees associated with our pre-account pitch services. We work on a good faith basis, with the understanding that if you acquire the account, and there is a celebrity component, we will be hired for the project, working together with you as partners toward the success of the campaign.
What do we need to know before we request a celebrity’s participation?
Some of the questions that you should consider are: What exactly do you want the celebrity to do? Who do you want to appeal to by having a celebrity? Is it the media, the public, the attendees or sponsors? What do you want to accomplish by having a celebrity participate? Is it to add glitz and glamour, sell tickets, grab the public’s attention, separate your campaign from the pack, or add credibility to the project? What are the demographics of your audience or attendees? What is your budget? What is the maximum that you are willing to spend for the right celebrity? Are you prepared to cover first class expenses for the celebrity and at least one guest? Do you have access to any perks or gifts that will help motivate a celebrity to say “yes”? These are some of the questions to which you should know the answers.
Do we have to tell you who we want, or do you suggest names to us?
We start by asking you, our client, for a short wish list of names. This helps us understand what kind of star you are looking for. It also helps us make sure that there are realistic expectations. We then research additional names and make recommendations based on your objectives, budget and need.
We are a corporation with public relations, advertising and marketing agencies at our disposal. They handle our needs, including celebrity acquisition. Why would we need The Celebrity Source?
We work with your agencies as an additional resource at their disposal. Because we are celebrity specialists, we can free them up to do the work that you originally contracted them to do in the first place, such as P.R., advertising, marketing or event production.
How do we know that you will invite the celebrities that we want?
All celebrity names are approved by our clients before an invitation is extended or an offer is made.
How important are the perks and gifts that celebrities get?
Everyone enjoys receiving gifts, even celebrities. Sometimes perks, gifts and/or products can provide an extra incentive for celebrities to say “yes” to a request. We often recommend that our clients build these items into a request or offer.
Do you have offices in other cities?
Do you know which celebrities are associated with specific causes?
What are some of the “dos and don’ts” of working with celebrities?
- DON’T surprise celebrities with things you want them to do that were not part of the original request or contract. DO state everything you need from the celebrity up front and make sure that they are well briefed as to what to expect and the purpose of their involvement.
- DON’T ask celebrities to arrive too early, when there’s no one around to show enthusiasm for their arrival.
- DO set limits on the expenses that you are covering and let the celebrity know these limits in advance. DON’T state that all expenses are covered unless you are prepared to cover any amount.
- DO provide a limousine if your budget allows. The easier you make it for a celebrity to attend, the more likely they will say “yes.”
- DON’T make any promises that you can’t keep and DO keep all of the promises you make.
Who are some of your clients?
How long has The Celebrity Source been in business?