Starting about five years ago we noticed a shift in what our corporate brand clients were looking for. In addition to wanting celebrities with name recognition for their PR, marketing, advertising campaigns and events, they also started asking how many followers they had. In subsequent years it became evident that the priority was shifting more heavily in the direction of social media influence and not as much about instant name recognisability. Suddenly, the kid next door with 10M followers was more in demand than George Clooney! We have always used the definition of “celebrity” to mean anyone well known, in the public eye, within their field of discipline, therefore we consider digital influencers to simply be a type of celebrity—just like film, TV, music and sports are types. But there are many who would still argue that there is a major difference between celebrities and influencers and that there’s a battle being fought as to who will win more of the marketing budget in the years ahead. While Influencer Marketing has had a meteoric rise in recent years, there’s also evidence of a slow down due to oversaturation and mistrust. Mobile Marketer reports that “The engagement rate for sponsored posts fell to 2.4% in Q1 2019 from 4% three years earlier.” And according to Mindshare’s recent Power to the People report , which in part looked at public attitudes about trust, influencers are at the bottom of the chart. It’s also worth noting that fame, particularly the kind formed on social media, is fleeting. The same influencers that capture audience attention today may not be holding onto that attention tomorrow. In fairness, the same could be said about celebrities to a degree as the “A-lister” of today might be the C-level of tomorrow. Celebrity mistrust is also possible when the public’s perception is that there isn’t an authentic match with the brand. Whether celebrity or influencer, it all boils down to one essential element for any PR, marketing or advertising campaign to be effective—authenticity. According to a report by Stackla.com “In a world of celebrity endorsements, sponsored posts and paid influencers, consumers crave authenticity more than ever.”
As a result of this authenticity demand by consumers we are seeing a new trend in Influencer Marketing leaning more towards micro and nano influencers (followers under 50K) and more specifically towards organic influencers. Organic influencers are real people who already buy your products and services and create content about your brand – they’re your genuine brand advocates. While they may only have a few thousand followers, statistics show that they typically have higher engagement rates than those with larger followings. With organic influencers, the content is earned, not paid, so they are also very cost-effective for brands–but most importantly they have authenticity. Similarly, an organic, authentic celebrity match can be made when a celebrity sincerely loves a brand, product or service and when the public perception of the celebrity’s image, lifestyle and values matches the brand’s tone, style and mission. Celebrity product placement can help unearth these organic matches as many of our clients have experienced. Just as lines have become blurred between marketing and PR in the communications industry, it’s clear that the same can hold true for celebrity vs influencer. Celebrities are influencers and many influencers are celebrities. Therefore, perhaps the important question to be asked is not who is winning the celebrity vs. influencer war but rather how are the soldiers engaged..?
Celebrity Appearances have the potential to give companies around the world a much-needed boost, helping them to rally back from the economic downturn in style. With online retailers and superstores putting independent shops under a lot of pressure, getting a famous face to pop into your small business can do wonders for the trade. Not only does it attract new shoppers, but the publicity it brings will generate a real buzz around your company for the future. Let’s explain how you can make this excellent marketing strategy work for your outfit.
When done correctly, the economics of a celebrity appearance speak for themselves. As famous stars need to be booked well in advance to make their debut, you get lots of time to alert customers old and new that they will be popping in for a signing. There are other events that you could run alongside the appearance to get interest going – such as a fancy dress party, a product launch, or a fan club. It allows you to make your store a destination for people who are passionate about the things you sell, and that’s incredibly valuable.
Celebrity Appearances also mean that people who would have bought a product somewhere else come to you. In many ways, it’s something of a unique selling point. Let’s say that a brand-new book in a well-known series is being released in May. A customer may have gone to a massive supermarket and bought it for $5. But, if you have the author coming to read one of the chapters, and sign copies, it means that you can charge $10 or more. This all means you get more customers than you would have done in a normal situation.
During negotiations which take place with the celebrity bureau, you’ll also be able to chance your arm and see if there are other ways they could make the audience feel welcome. As we’ve mentioned, you could get the star to read a chapter from their book, demonstrate the product to the loving crowd, or go around and take selfies with fans who have waited hours to meet them. There could even be an intimate question-and-answer session for ticketholders, who get to learn more about the person behind the genius. Anything is possible!
Celebrity Appearances also bring the opportunity to gain new customers permanently, as they will become brand loyal. If they notice that you offer exceptional customer service, have a wide selection of products, and detailed expertise on everything you sell, they’ll be tempted to come back for more even when there isn’t a celebrity around. They could even tell their friends, sending a positive word of mouth ripple throughout the community. All of this will be completely invaluable to your bottom line, transforming your fortunes.
Upcoming celebrity autograph signings allow to see which famous faces are in your local area. After all, if they’re a matter of miles away, it’s a lot easier for them to pop into your business and meet any fans. However, just try to check that there are no rivals who have a similar idea, as this could remove the novelty and sizzle from the visit. Approaching celebrity appearances with this mentality means you save on travel fees, and have a lot less chance of disappointment. Even if they just pop in for an hour, everything becomes a lot easier and more achievable.
Booking celebrity appearances
Booking celebrity appearances can be really, really simple. It’s just about getting a specialist who knows what they’re doing – someone who has the contacts to make things happen. The last thing you need when you’ve got a million things to organize for an upcoming event is the stress of thinking about your celebrity guest. All you need to do to get the ball rolling is tell your booking agent what type of famous face you would want to book, and go through the options. They then begin the negotiation process.
Celebrity autograph signings give you a fantastic chance to generate support and brand awareness within your local community. Get in touch with nearby papers and magazines to let them know about your special guest. You might want to enlist the services of someone who can take pictures of the celebrity’s visit, and you could sell on these photographs. The proceeds from this could be donated to charity, or alternatively, you could put it towards the upkeep of the shop, or the cost of hiring the celebrity in the first place.
Celebrity autograph signings give your company the buzz they deserve. However, it’s important to try and get the star to stick around for as long as they can, otherwise some of the visitors hoping to grab a moment with them might end up disappointed. The popularity of the celebrity you’ve chosen will be indicated by how long the line is outside the door! Preparation is key – so try to get all of your finest workers on hand to help customers, and decorate the store so it’s in prime position for a celebrity’s presence.
Celebrity appearance fees
Celebrity appearance fees – like all things in life – do vary. You need to think about what you’re asking the famous person to do, how long they’re going to be there, and whether you’re going to be generating a profit based on their appearance. For instance, if they’re actually offering a live performance at one of your gigs, it’s fair to say that they’ll want a cut of the royalties. One of the priciest services that a celebrity can offer is when they’re making a speech after dinner – with some stars demanding in excess of $50,000.
Celebrity Appearances cost a fair chunk of money, but it’s an astute business decision none the less. Make sure you enlist an agent who knows how to get the best deal on your behalf – someone who will also make your cash go that little bit further. Try to make accurate projections which show how much money you’ll make from the appearance, and drum up several ideas on how you can generate new revenue from their efforts. If executed correctly, it’ll be the best decision you ever make.
Celebrity appearances help your business to secure wider appeal. They bring new sales, too, and can help you draw the attention of a legion of customers. By booking ahead and getting a specialist who knows where and how to get a famous face to visit your store, you’ll be flying high. Rita Tateel with The Celebrity Source brings you celebrities matched with clients’ campaign or event needs based on their interests and lifestyle. The Celebrity Source can help you with Celebrity Endorsements, Celebrity Speakers, Celebrity Appearances, and can help you Book a Celebrity or Hire a Celebrity.
Yes, because we insist that they be different! People complain about celebrities preferential treatment, yet the same people would have a negative impression. If a celebrity was seen traveling in coach instead of first class— e.g. “they’re broke,” or even worse “they’re cheap!”
A couple of weeks ago I was treated to a sneak peek at The Private Suite. The new private terminal at Los Angeles International Airport (LAX) for celebrities/VIPs. When this terminal was first announced I remember seeing a flurry of complaints. Examples like “Why should celebrities get preferential treatment over the rest of us?” “How dare they (city of LA) use our tax payer dollars to pay for spoiled celebrity privileges!” The irony is that it’s the public’s insatiable appetite for the private lives of celebrities that drives the paparazzi machine. This in turn created a need for a special private terminal like this.
As I see it, The Private Suite benefits us all as it allows for fewer distractions and interruptions for police when celebrities are followed at the airport by both paparazzi and fans alike–and less commotion means it’s safer for the rest of us “normal” people. For the record The Private Suite is privately owned, so no tax dollars are used and celebrities/VIPs pay a hefty price for this elite service.
NBC4 News in Los Angeles recently shared a different take on the issue, having done a story about special treatment celebrities get at hospitals. The concern here, of course, is how this preferential treatment might negatively affect the lives of other patients.
In New York City, a mother told the investigative reporter that her medical care and access to her newborn twins was compromised because she had the misfortune of delivering her babies at the same time as Beyoncé was giving birth to Blue Ivy in 2011.
“We saw that the cameras in the maternity ward had been covered in cardboard, and we thought that was strange,” Rozz Nash said. “We saw men walking around in suits and they had badges that said ‘special event,’ and they were in a maternity ward. So it was really weird.”
While there is no question that everyone should have equal rights to quality hospital care there is also no question that a celebrity sometimes need to take drastic measures, and pay for it, just to get the same quality hospital care and privacy that everyone else is afforded, for no additional fee. Unfortunately, as long as there is unscrupulous media willing to pay big bucks for private hospital photos and the public is willing to buy it, celebrities are going to continue to do whatever they need to protect their own privacy and security, and hospitals will need to comply if they want their business.
No, celebrities are not just like us. They live very different lives, ones that are very public, come with wealth and privilege, and also the loss of their privacy and potential security.
Yes, celebrities should be treated differently than the rest of us, as long as the rest of us have a need to maintain our perceptions and intrude in their privacy.
Celebrity Endorsements are often underestimated by those in the business community. Unknown to many, a bit of star power could help a newly-launched item from a start-up company be propelled to greatness. It’s hard to stand out in today’s digital age, mainly because of how many websites and companies are all vying for the attention of the audience. As such, you’ll need to make sure your endorsement turns heads and get people talking. Let’s take a look at the numbers surrounding this form of marketing, and see whether it could work for you.
The relationship between ordinary people and the adverts they see on a daily basis has always been a little complicated. A British poll found that 50% of people only trusted the claims they saw in commercials on occasion. That means that even if your product is sensational and truly works – a proportion of your viewers may not believe you. Indeed, two in five people seldom believe anything they see in ad campaigns. However, with the help of a trusted celebrity who is known for their integrity, all of that can change.
Celebrity Endorsements are deemed as valuable to a third of British people – a country where this technique is very common. You often find stars putting their names to perfumes, hair products, and gambling services. One in three of those who have seen an advert featuring a famous person they know went on to part with their hard-earned cash for the product they were endorsing. If you were to follow this technique, some of the people who make a purchase may have been customers you wouldn’t have been able to reach beforehand.
However, the star you choose doesn’t just have to stare into a camera, clutching onto your product and smiling. There are other ways that their endorsement could be put to good use. We all know how gowns that are seen on the red carpet influence the fashion decisions of shoppers – often spurring cheaper alternatives in mainstream stores. To the same extent, getting a celebrity to use your product – perhaps by sending them samples in the post – is enough for demand to soar. Why not get them to give you a shout-out on Twitter?
Celebrity Endorsements work well in most western markets – especially in America. Up to half of those who were recently polled in the power that stars have in their purchasing decisions said that an endorsement could lead them to make an impulsive purchase, or even change brands. That said, you should always remember why you’ve chosen a particular celebrity – because of their reputation. And if the slightest whiff of scandal affects their image, it’ll impinge on yours. This is why making a careful selection is so important.
Celebrity Endorsements List helps you to find a star who has interests and a lifestyle that’s similar to your brand. For example, if you’re launching a new tool that’s designed to help people get fitter, you’ll want a healthy ambassador who is an athlete or a professional sportsperson. The main goal of these lists is to also help you find a celebrity who isn’t already endorsing too many people, or a company that could be deemed as a rival. Otherwise, a conflict of interest is created.
Top Celebrity Endorsements can really gain value for money in the social media sphere, too. That’s because it’s often extremely hard to get people who browse online to pay attention to the adverts which precede videos, and decorate websites. In order to get them to visit your website, and watch a 30-second clip in full, any advert often needs a celebrity endorsement or a really interesting storyline. One in ten people will watch a commercial for a brand they’re not even interested in if a celebrity they like is featured in it.
Celebrity Product Endorsements are changing at the speed of light. There are now so many apps which young people use – including Snapchat, BBM, and WhatsApp. That’s combined with the other forms of social media out there, such as Facebook and Twitter. The emphasis is slowly moving away from television and radio. Also, many youngsters don’t just look to celebrities for guidance and inspiration these days. Bloggers and YouTube stars are also influential, and getting them to endorse your product is often the best way to generate sales in this affluent demographic.
Celebrity Endorsement Costs aren’t fixed for every single star who is out there. If there is one famous person who is getting a lot of attention and demand to be involved in advertising, it’s only natural that they’ll hike up their prices. You also need to watch out for stars who have spread themselves too thin – and seem to be on every single commercial that’s out there. Find someone who actually endorses products they believe in and use, and a celebrity who doesn’t do it at every opportunity. That makes consumers more likely to trust them, and you.
Celebrity Endorsement Statistics indicate that there is still plenty of appetite in the marketplace for well-known people to recommend products to the public. It validates your brand in the eyes of consumers, and helps demand for your goods and services to grow. From here, you gain brand loyalty, and your company will start to gain recognition without the need for a famous face. Just ensure that the celebrity is taking part in a fun, edgy and clever campaign that’s well thought out. Otherwise, it’s just like throwing your dollars down the drain.
Celebrity Endorsement Examples are easy to come by – however, there are triumphs and failures along the way. Just look at the football icon and former Manchester United star David Beckham. His pictures sporting underwear for Calvin Klein created a global conversation that was appealing to both men and women alike. Even though the product was geared towards one particular demographic and gender, it didn’t stop everyone from uniting behind the commercial and celebrating it. Such feats in advertising are hard to find – but you could do it by getting the right celebrity to endorse your product.
Celebrity Endorsements Gone Bad often center on the people who have been the public faces of a company for many years, only to become mired in a scandal. The running theme for such incidents tends to surround sports stars – who build their lives on winning through integrity and hard work, only to be outed as love cheats or people who have been taking performance-enhancing drugs. Just look at Tiger Woods and Lance Armstrong. It’s fair to say that people have high expectations of the stars they admire.
When done right, the cost of a celebrity endorsement can be far outweighed by the profits and brand recognition it brings to your company. It’s all about doing your research and trying to make an informed decision. But who will be able to offer their advice and connections to create a successful campaign? Rita Tateel with The Celebrity Source brings you celebrities matched with clients’ campaign or event needs based on their interests and lifestyle. The Celebrity Source can help you with Celebrity Endorsements, Celebrity Speakers, Celebrity Appearances, and can help you Book a Celebrity or Hire a Celebrity.
For nearly 30 years, The Celebrity Source has known that there’s an art and a science to working with celebrities – from creative thinking about the approach, the rules of engagement, to planning the details of their participation and much more.
Here are six tips to ensure your PR, marketing, advertising campaign or event is a success for both your brand and the celebrity.
1. Make it Authentic
If you are looking to do a social media campaign, the key is finding a celebrity with not only a large social media following, but one that’s a natural fit with the brand or cause.
Most recently, we matched Howie Mandel, self-professed germaphobe, with American Standard for their launch of the ActiClean self-cleaning toilet. The initial engagement was to have Howie help promote an online contest for consumers to submit a video about why they deserve to win an ActiClean toilet, delivered personally by Howie Mandel. The winning video was not only adorable, but spoke to the key messages and audience demographic of the brand.
This campaign was so successful for American Standard that they renewed Howie’s spokesperson contract for a 2nd year. Plus, Howie authentically loves telling everyone about his own ActiClean toilets in his own home!
2. Leverage the Celebrity’s Social Media Platforms
At the 2015 Toyota Grand Prix of Long Beach Pro/Celebrity Race, a Twitter chat was scheduled the day before the race among the celebrity participants so that they could interact with their fans about theirexperience. Thanks to our active Twitter participants, the #TGPLB became a trending topic during the half-hour-long session. It gave their fans an inside look at the ins and outs of auto racing as well as the camaraderie between the 18 celebrities. It also boosted interest for their fans to attend the Grand Prix and see their favorite celebrities compete for the title.
3. Go For Longevity
With any spokesperson, you must be aware that your brand will be associated with that person for a long time, even past the contract ending. For example, Britney Spears partnered with Pepsi in the early 2000s for music video commercials that aired during the Super Bowl and the World Cup. It was a smart move on Pepsi’s part as Britney Spears was one of the most profitable pop stars during that time-period.
More than 15 years later, those commercials are still benchmarks in Britney’s career as well as for the Pepsi brand and their association with numerous musical acts over the years.
While there’s no guarantee that celebrities won’t do something unexpected, take the risk on those who are more likely to last the test of time.
4. Know the Celeb’s Audience
A huge social media following does not guarantee a ROI. It’s important that the brand’s target audience matches that of the celebrity’s fan base. An example might be if Justin Bieber did a commercial for a high-end luxury watch that sells for over $2,000. This would not get the results the brand would hope for, despite his 98 million followers on Twitter because his audience is young women and not the affluent young entrepreneur audience the watch brand wanted to target. 98 million followers on Twitter does not guarantee even a small percentage of that in watches sold if the target audience is not a match.
5. Don’t Waste a Celebrity’s Time
Time is a celebrity’s most valuable commodity, sometimes even more than the value of money! The more popular the celebrity, the more people want a piece of that celebrity’s time.
You don’t want a celebrity to feel like you are wasting their time, so ask for as little time as possible to get the job done. This is especially true for those situations when a celebrity is not paid, like for non-profit requests.
If you need the celebrity primarily to draw the media to an event, most media coverage takes place at the beginning of an event, so just ask for that. It’s more likely a celebrity would say yes to helping out a cause for a couple of hours at the beginning of an event, than sitting through the entire dinner and program.
6. Know What Motivates a Celebrity Apart from Money
Celebrities are people too. If a celebrity is personally connected with a cause, or loves a brand and its goals, they are likely more willing to be associated with it. If a request involves an activity or hobby that the celebrity is passionate about, the money might take a back seat.
It doesn’t matter if a high-profile energy drink company is willing to pay an exorbitant amount of money. If the celebrity lives an organic and holistic lifestyle, they may not want to associate with that brand simply for a paycheck if it would go against their lifestyle choices and possibly also tarnish their own personal brand.
Hiring a celebrity requires a lot of research, time and consideration and having the right celebrity can elevate your brand or event beyond any other PR, marketing or advertising strategy—if you do it right!
Hollywood publicists are working overtime this week maneuvering the schedules of their Emmy nominated celebrity clients as they try to figure out which of these Emmy related events and parties are worthy of their attention and attendance. Which would you choose?
Special thanks to Celebrity Intelligence www.celebrityintelligence.com for gathering this report.
Wednesday, Sept. 16, 2015
Thursday, Sept. 17, 2015
Friday, Sept. 18, 2015
Saturday, Sept. 19, 2015
Sunday, Sept. 20, 2015
Don’t forget to watch who takes home the Primetime Emmys on Sunday night at 8 PM ET/5 PM PT on Fox!
Photo courtesy of freedesignfile.com
Hire a Celebrity and there’s no end to the potential. There are loads of famous faces who could add a real sparkle to your next event – and each has their own authentic and original personality. Different stories, different speaking styles and their inimitable perspective on life will make this a unique opportunity to give your guests an experience that they’ll never forget. From birthday parties to business bashes, there’s intelligence, raw talent and humor at your doorstep when you enlist the help of a booking specialist.
First up, have a think about what you want from your celebrity. Why are they going to be making an appearance? Is it to help launch a new product, endorse your store, or launch the latest branch of your business? It might also be for personal reasons – perhaps your special half or a loved one has a milestone birthday coming up. Of course, A-listers are going to cost the most money, but there are some famous faces who aren’t as prominent who can be acquired for a competitive price.
Hire a Celebrity but make sure that the audience knows who they are. We’ve all seen those celebrity reality TV shows, but we don’t actually know who any of the people on the program are. This can be avoided by making sure that the star complements your age range, target demographic, and the subject matter that you’re talking about. A booking specialist takes all of your requirements, and information about the event, and can offer recommendations on which star to invite to your bash.
One particularly poignant idea could be to source a star who is known by people who live in your town, city or region. They could have been born and raised in the area, for example. Perhaps they are – or were – a TV personality on your local station. There’s no end to the possibilities. If you are not sure how to achieve this geographical connection, just get in touch with a reputable celebrity bureau, who will offer recommendations based on your request. Who knows: they could be making a recurring appearance in the future!
Hire a Celebrity and make your audience laugh, as well! With many gifted comedians out there – who are often considerably cheaper than other performers – you get the chance to enjoy their finest material in a more informal and intimate setting. Who knows: they might offer some brand-new material that even their most diehard fans won’t have heard of before. Other entertainers who will definitely make the venue alive include magicians, who can add the wow factor in a group and individual setting with their special tricks.
Hire a Celebrity Prices fluctuate based on the stature of the star in question. You need to consider how long you’re looking for them to visit the venue, along with the season when you’re asking them to attend. For example, if they’re particularly busy around Christmas, expect a premium on the price during November and December. Meanwhile, if they make a living offering summer roadshows, they might not even be available between June and August. All of this needs to be brought into consideration.
Hire a Celebrity for an event – and try to do all you can to make sure that they are able to contribute something constructive. If they know nothing about the business which you’ve been working in for several years, it could be incredibly embarrassing for your audience members. Also, even though they might be polished during their line of work, it could become awkward if they have never been an emcee for a private event before. Of course, everyone needs a big break – but we don’t want this to turn into David Letterman at the Oscars!
Hire a Celebrity for a party and it’ll be a memorable and fantastic occasion for every visitor. They’ll be able to work the room, and perform throughout the night. And, instead of just listening to a pre-determined set list that you often see at gigs, there will be a chance to make special requests for your loved one’s favorite songs – and even organize some cover versions. When they’re at your party, you’re in control and in can be a really exciting experience for everyone.
Hire a Celebrity spokesperson and your product or business will get a great boost in the estimations of the public. That said, it’s quite an expensive investment to make. You could want someone who’s always on hand to film a new commercial for a new campaign. Alternatively, you could prefer a star to come and say a couple of words. Any booking specialist should work in tandem with your PR consultant and marketing agency – to make sure that the celebrity spokesperson has as much of an impact as possible.
Hire a Celebrity UK and there’s plenty of talent to select. You could choose an actress from a soap opera, someone who is in a boy band such as One Direction, or the star of a reality show such as Geordie Shore. Either way, they’ll have a great personality and they’ll give your guests a great time. Alternatively, you could choose someone who is well-respected in journalistic circles, or a politician who can give their own unique take on Britain’s affairs. The choice is yours!
Hire a Celebrity Dress and you could wear a part of history. There have been many gowns which have caused a stir, not least in recent months. Just days after the Academy Awards in 2015, the pearl-encrusted dress worn by Lupita Nyong’o disappeared from her hotel room in West Hollywood. It was returned by the thief 48 hours later, balled up in a binbag, because they discovered the pearls weren’t real. Despite this, the luxury garment is estimated to be worth more than $150,000 because it was a Calvin Klein collection piece.
Hire a Celebrity to Tweet and you’ll have the opportunity to connect with young consumers from around the world. However, be aware that owing to ethical standards, many of them will have to put the hashtag #ad after their message. Many offer set rates per message, with additional costs if you want to add a photo or a link to your Twitter handle. It can help land you thousands of new followers – and what’s more – many of their super-fans will retweet the message – expanding your reach even further.
Hire a Celebrity Chef for a night of culinary bliss. They could either lead a team of chefs in creating their signature menu, or offer a masterclass for your friends and family. Oftentimes, their personalities on the screen are near identical to what they’re like in real life – after all, their tenacity and determination is what helped them to become famous in the first place. Make sure you also take along some of their recipe books, as once they’re signed, they’ll be precious mementos which could appreciate in value.
From chefs to comedians, and from politicians to pop stars, celebrities are helping businesses around the world to build their profiles and gain whole new legions of fans. Although finding them can initially be a challenge, there’s no harm in enlisting the help of a specialist booker. Rita Tateel with The Celebrity Source brings you celebrities matched with clients’ campaign or event needs based on their interests and lifestyle. The Celebrity Source can help you with Celebrity Endorsements, Celebrity Speakers, Celebrity Appearances, and can help you Book a Celebrity or Hire a Celebrity.
Celebrity Speakers have the potential to give your event the wow factor – but they must be a good fit for the crowd you’re catering to. By giving much consideration to who is going to take the stage at your next event, you’ll boost your chances of success – making it a lot easier (and less stressful) the next time you want to introduce an A-lister to the stage. After all, if your visitors are paying for the privilege of listening to the speaker, you want to make sure that they’re getting great value for money.
So: let’s begin by thinking about what you want your celebrity speaker to achieve. You might want the A-lister to explain how they achieved greatness and their reputation. Alternatively, you could be looking for a well-known celebrity who is known for their inspirational words. Indeed, the best speaker for you could have a fiery reputation and a distinctive point of view – one that would spark debate and be of entertainment to the audience. By explaining your hopes for the speech to your booking specialist, the whole process gets off on the right foot.
Celebrity Speakers do cost a pretty penny – some more than $30,000. However, given their value – and how much in demand – this trickles down to you, and the people who will be listening to the celebrity. By introducing a ticketing system, with higher prices for closer seats and other add-ons such as an autograph or a one-on-one introduction, it’s highly possible that you’ll be able to recoup the cost. Even better, you might even be able to generate sponsorship from another influential company.
However, given the financial risk associated with hiring a celebrity speaker, it’s important to know what you’re getting. Try to take a peek at a showreel, listen to them speak at another event, or see if there are any other clips of YouTube where they have shown what they can do. It could be the most serious topic in the world – agriculture in Tunisia or world peace – but there still needs to be a bit of laughter in order to make the room comfortable.
Celebrity Speakers do charge for adds-on, too. You might wonder what they are at first, but it becomes glaringly obvious. For example, it could be a nice idea to have a question and answer session for about half an hour once their speech has concluded. Your guests might also expect the speaker to stick around for socializing and a drink afterwards. All of this would make it a memorable night for anyone. Just make it clear to your booking specialist, and they’ll get it organized.
Celebrity Speakers for hire can be snapped up weeks and months ahead. The strength of their bookings will be determined by testimonials from the people who have hired them in the past. You should also check to see whether the celebrity in question has recurring arrangements with organizations on an annual basis – as this shows whether or not they have impressed a crowd so much that they’re invited back. Don’t forget to have a little leeway on when the event takes place, as a celebrity might not be available on the exact date you were thinking, even if they are a perfect fit.
Celebrity Speakers for hire are willing to take your requests on board – and will be happy to adapt their routine around your requirements. This is particularly apt if you want them to slightly adjust their speech to complement the theme of the event. An A-lister can also add a new perspective on the issue that’s being debated at the venue, and this is something that’ll be of immense value to your audience. It’s important that they know what they’re talking about, and that the crowd can buy into what they have to say.
Celebrity Speakers fees are often costly. You could face more than $25,000 in fees for the pleasure of three or four hours in their presence. This can be negotiable, especially if you have an experienced booking specialist at the helm. During the initial consultation phase, the agent will help you to form realistic expectations of what the cost will be, enabling you to determine what’s feasible. Always remember to budget carefully, as you don’t want to end up losing money on your venture.
Celebrity Speakers fees can be substantial if it’s just you or your business picking up the tab – but there are entrepreneurial ways to recoup the costs. Why not start selling merchandise, or some of your own products, at the venue where the celebrity speaker will be making their appearance? You could also make it a ticketed event, and with the appropriate permission, you’ll get the chance to create DVDs and clips of the speech which can be used in future months and years. Remember: the profile and future business their appearance generates could be invaluable.
Celebrity Speakers bureau is the one-stop-shop for your needs. It’s a chance to inject a bit of color and excitement into the event, and turn heads among the audience that has signed up for your event. In many ways, a celebrity speaker can be an absolute requirement if you’re leading a major expo or trade show – as your delegates and conference visitors will want to see exciting perspectives and an all-star guest list for each seminar. As you begin to gain more experience in hiring celebrity speakers, the process will get a lot easier.
Celebrity Speakers bureau come by the dozen, but some are better than others. The more experienced the business, the wider the connections they’ll be able to offer you as you try and find a famous face. Even better, a good bureau will offer specialized divisions with people who can offer inspirational perspectives, a series of humorous tales, or a brilliant form of political satire. Have a good listen and immerse yourself in the world of celebrity speakers to make the right decision.
Top Celebrity Speakers also need to be people who are reliable and dependable. If you have spent hundreds of thousands of dollars on the event, it’s important that it isn’t ripped to shreds at the last moment by a no-show. Many bureau do offer last-minute stand-ins if a famous face is unable to turn up because of ill health or an emergency, however. By checking their past feedback to see what they have to offer, and their reputation in fulfilling their end of the bargain, you’ll be sure to make the right choice.
Celebrity Speakers cost substantial amounts. After all, they have a high profile, and their perspectives on life are often sought by large numbers of organizations. Because of this, you need to be prepared to make a compelling offer. That said, there’s every chance that they’ll be attracted to your conference or event – especially if it’s on a topic that they haven’t considered before, or if there’s a new adversary who they would love to engage in a debate with. All you need is a booking specialist who can do the hard sell on your behalf.
With so many celebrity speakers out there, it’s all about quantity rather than quality. However, by getting a bureau, you can separate the wheat from the chaff and find the talent that’s perfect for your upcoming event. Even better, you’ll get a great speaker at a competitive price. Rita Tateel with The Celebrity Source brings you celebrities matched with clients’ campaign or event needs based on their interests and lifestyle. The Celebrity Source can help you with Celebrity Endorsements Celebrity Speakers, Celebrity Appearances, and can help you Book a Celebrity or Hire a Celebrity.