Celebrity Appearances – Dazzle Your Clientele!
Celebrity Appearances have the potential to give companies around the world a much-needed boost, helping them to rally back from the economic downturn in style. With online retailers and superstores putting independent shops under a lot of pressure, getting a famous face to pop into your small business can do wonders for the trade. Not only does it attract new shoppers, but the publicity it brings will generate a real buzz around your company for the future. Let’s explain how you can make this excellent marketing strategy work for your outfit.
When done correctly, the economics of a celebrity appearance speak for themselves. As famous stars need to be booked well in advance to make their debut, you get lots of time to alert customers old and new that they will be popping in for a signing. There are other events that you could run alongside the appearance to get interest going – such as a fancy dress party, a product launch, or a fan club. It allows you to make your store a destination for people who are passionate about the things you sell, and that’s incredibly valuable.
Celebrity Appearances also mean that people who would have bought a product somewhere else come to you. In many ways, it’s something of a unique selling point. Let’s say that a brand-new book in a well-known series is being released in May. A customer may have gone to a massive supermarket and bought it for $5. But, if you have the author coming to read one of the chapters, and sign copies, it means that you can charge $10 or more. This all means you get more customers than you would have done in a normal situation.
During negotiations which take place with the celebrity bureau, you’ll also be able to chance your arm and see if there are other ways they could make the audience feel welcome. As we’ve mentioned, you could get the star to read a chapter from their book, demonstrate the product to the loving crowd, or go around and take selfies with fans who have waited hours to meet them. There could even be an intimate question-and-answer session for ticketholders, who get to learn more about the person behind the genius. Anything is possible!
Celebrity Appearances also bring the opportunity to gain new customers permanently, as they will become brand loyal. If they notice that you offer exceptional customer service, have a wide selection of products, and detailed expertise on everything you sell, they’ll be tempted to come back for more even when there isn’t a celebrity around. They could even tell their friends, sending a positive word of mouth ripple throughout the community. All of this will be completely invaluable to your bottom line, transforming your fortunes.
Upcoming celebrity autograph signings
Upcoming celebrity autograph signings allow to see which famous faces are in your local area. After all, if they’re a matter of miles away, it’s a lot easier for them to pop into your business and meet any fans. However, just try to check that there are no rivals who have a similar idea, as this could remove the novelty and sizzle from the visit. Approaching celebrity appearances with this mentality means you save on travel fees, and have a lot less chance of disappointment. Even if they just pop in for an hour, everything becomes a lot easier and more achievable.
Booking celebrity appearances
Booking celebrity appearances can be really, really simple. It’s just about getting a specialist who knows what they’re doing – someone who has the contacts to make things happen. The last thing you need when you’ve got a million things to organize for an upcoming event is the stress of thinking about your celebrity guest. All you need to do to get the ball rolling is tell your booking agent what type of famous face you would want to book, and go through the options. They then begin the negotiation process.
Celebrity autograph signings
Celebrity autograph signings give you a fantastic chance to generate support and brand awareness within your local community. Get in touch with nearby papers and magazines to let them know about your special guest. You might want to enlist the services of someone who can take pictures of the celebrity’s visit, and you could sell on these photographs. The proceeds from this could be donated to charity, or alternatively, you could put it towards the upkeep of the shop, or the cost of hiring the celebrity in the first place.
Celebrity autograph signings give your company the buzz they deserve. However, it’s important to try and get the star to stick around for as long as they can, otherwise some of the visitors hoping to grab a moment with them might end up disappointed. The popularity of the celebrity you’ve chosen will be indicated by how long the line is outside the door! Preparation is key – so try to get all of your finest workers on hand to help customers, and decorate the store so it’s in prime position for a celebrity’s presence.
Celebrity appearance fees
Celebrity appearance fees – like all things in life – do vary. You need to think about what you’re asking the famous person to do, how long they’re going to be there, and whether you’re going to be generating a profit based on their appearance. For instance, if they’re actually offering a live performance at one of your gigs, it’s fair to say that they’ll want a cut of the royalties. One of the priciest services that a celebrity can offer is when they’re making a speech after dinner – with some stars demanding in excess of $50,000.
Celebrity Appearances cost a fair chunk of money, but it’s an astute business decision none the less. Make sure you enlist an agent who knows how to get the best deal on your behalf – someone who will also make your cash go that little bit further. Try to make accurate projections which show how much money you’ll make from the appearance, and drum up several ideas on how you can generate new revenue from their efforts. If executed correctly, it’ll be the best decision you ever make.
The Celebrity Source
Celebrity appearances help your business to secure wider appeal. They bring new sales, too, and can help you draw the attention of a legion of customers. By booking ahead and getting a specialist who knows where and how to get a famous face to visit your store, you’ll be flying high. Rita Tateel with The Celebrity Source brings you celebrities matched with clients’ campaign or event needs based on their interests and lifestyle. The Celebrity Source can help you with Celebrity Endorsements, Celebrity Speakers, Celebrity Appearances, and can help you Book a Celebrity or Hire a Celebrity.