04 Apr Celebrity Endorsements – Take Your Brand to the Masses
Celebrity Endorsements are one of the most popular ways of showing customers that a brand is popular. When a celebrity says something is good, their millions of fans will believe them! It doesn’t matter if you’re trying to market a toaster oven or a motorcycle, the endorsement from a celebrity can do more than many other forms of advertising. Why? Simply because the fans trust a celebrity. When they believe that this individual makes sound judgments in their life, then they will often rely on them to make similar decisions. If Jay Z promotes a toaster oven, then you can be sure that toaster oven becomes number one choice for Jay Z fans!
Another great benefit of endorsements from celebrities is that the endorsement quickly becomes viral, and potential customers all over the world find out about what is being offered. This can happen even without a TV or radio advert! A simple tweet or comment about your product released by the celebrity in question can create a storm surrounding your brand, which can only be good for you. Remember, celebrity endorsement is key to success, as long as you have the high quality brand, product or service to back it up!
Celebrity Endorsements come in a number of different forms, and a popular one is through the hiring format. You can hire a celebrity to attend an event you are arranging to announce a product or talk about it to your audience. These endorsement events are popular with a range of companies that create products, and celebrities with a particular link to that kind of product are often hired to come along to the event.
You’ll see this happen at many events. Apple regularly hosts live music at their events, and Blackberry even brought on Alicia Keys in 2013 to advertise their Blackberry 10 products. It’s a common way of endorsing a product, and it even expands into the realm of television advertisements, radio advertisements, and simple online endorsement through social media.
Celebrity Endorsements are easy to arrange, thanks to our highly professional and experienced team. We offer you the connection you need to get in touch with some of the biggest celebrities in the world. No matter what you’re advertising, we’re sure to help you find a celebrity that matches your requirements, and who is an ideal candidate to represent your brand. Brands, products, services or even charitable events can benefit from simple endorsement, and you could soon see your turnover increase drastically. When you invite a celebrity to your event, ticket sales increase and so does the willingness to spend, making these kind of endorsements ideal for all varieties of charity – and we can’t wait to help you make it happen!
Celebrity Endorsements List is the very first thing you need to do when you’ve decided that you want to arrange for a celebrity to endorse your product. This is the stage whereby you create a list of celebrities that share some kind of link to your brand or product. You should think of what celebrities might be interested in your product, or who might have ties to your beginnings. With this list, you can draw up your best options, and come to a conclusion. It is essential you research the best celebrities before coming to a conclusion.
Top Celebrity Endorsements have happened for decades. One of the most popular endorsements is David Beckham’s work with Armani and other luxury brands. Whenever Beckham appears on the television, viewers automatically know that he is representing a quality brand. This is a result of the brands Beckham has chosen to work with, and his willingness to associate with the product. Choose the right celebrity and you can enjoy this kind of success, on the television, online or elsewhere.
Celebrity Product Endorsements are popular for good reason – they work. When a celebrity tells their followers that they are impressed by a brand, the followers listen. The recommendation from a celebrity with many followers who fit your target audience can be incredibly valuable, which is why it’s important to consider what section of people are interested in what a celebrity has to say. Find the right person and you’ll soon see that your product can stand on its own two feet. Oftentimes, celebrity endorsements are simply the push you need to succeed!
Celebrity Endorsement Costs depend entirely on who you are looking to book. If you’re planning on booking a famous movie star, then you could expect to pay tens, or even hundreds, of thousands of dollars. While this may seem like a lot of money, the revenue that your marketing campaign could pull in will more than likely be significantly higher than what you pay out. If you’re trying to save cash however, then consider sending your product to a celebrity as a gift. If they like it, they’ll tell their fans to check it out, too!
Celebrity Endorsement Statistics were discussed in a report by Brand Republic, who spoke to a representative sample of 5,500 UK citizens who use social media. In this report, they found that 33% of people follow celebrities on their social media pages. Not only does this show us that individuals are willing to follow and listen to celebrities, but it also demonstrates the potential for online endorsement. Get a celebrity to talk about your product online, and you could potentially be reaching out to a third of all social media users!
Celebrity Endorsement Examples are so numerous that it would take years to learn about them all. Perhaps one of the most recognized examples of celebrity endorsement is the close relationship between Tiger Woods and EA games which was popular for so many years. Gary Lineker’s continued work with Walkers crisps is another example of a highly valuable celebrity endorsement agreement. Remember, if you find the right person, your relationship with a celebrity becomes mutually beneficial.
Celebrity Endorsements Gone Bad happen all the time, when a brand doesn’t spend enough time thinking about who is best to represent the brand. A key example is when Blackberry, well known for its enterprise software and business handhelds, employed Alicia Keys as a ‘creative director’. The move proved unsuccessful as Alicia continued to use her iPhone, and Blackberry’s business customers simply weren’t impressed – and nor were Alicia Keys fans. Remember, do your research, and only then will you benefit from a celebrity endorsement!
