04 Apr Hire a Celebrity – The Business Case
Hire a Celebrity and there’s a realistic chance that your business’ fortunes could be turned around. Many companies around the world turn to famous musicians, actors and comedians when they are looking to launch a new product, or raise awareness about an existing service they offer. Enlisting celebrity services allows your company to benefit from their credibility and notoriety. It also creates an extension in the mind of the consumer that if they’re endorsing your products, they’re using them – and it makes them want to do the same.
It’s a brilliant form of public relations, and it offers a boost to the exposure you get in the press. For example, if you’ve been looking for an ideal way to get headlines in the newspapers or on a TV bulletin – for good reasons – introducing a celebrity to your upcoming viral campaign is a fantastic idea. It will then live on through your website, where you can continually make references to the press exposure you’ve had in the past. If you’re unable to do this, your company could be screaming in an empty room.
Hire a Celebrity and they will take your concerns to heart. It’s important to them that their services are as useful to you as possible, satisfying all of your goals. That’s why most celebrities ask to meet with their clients before an after-dinner speech, ensuring that they’re fully prepared for the night ahead. Indeed, you might also want them to use their talents in a series of videos that you post on YouTube. Not only do these act as adverts in their own right, but many people will actively seek them out and watch them on a regular basis.
Make sure that you know a celebrity’s background before getting in touch. It’s crucial to ensure that a famous face is well-suited to your brand. For example, if a star has suffered from alcohol dependency issues in the past, it’s hardly a good idea to ask them to be the face of a campaign for a new brand of beer. Also, you might not want to approach a sports star about an opportunity involving a fast food product, as they’ll probably decline immediately because it could interfere with their healthy image.
Hire a Celebrity by being smart. Make sure that you have some room for negotiations, and try to be as flexible as possible on when you arrange for them to make an appearance. This is because the schedule of a celebrity can often be erratic, unpredictable, and extremely busy. Also, don’t feel like you have to go for the one famous star that everybody seems to be obsessing over at the moment. A person who has been a celebrity for many years can create equally lucrative effect in a campaign.
Hire a Celebrity Prices fluctuate depending on the nature of the work you want to give them. Try to do your research and see how past campaigns involving famous stars have helped companies to increase their profitability and product sales in recent years. If you would be able to replicate this success, and enjoy a double-digit increase in turnover, it might be an astute decision to pay a little bit extra in order to secure someone who has a high profile.
Hire a Celebrity for an event, and there’s plenty of fun to be had by all. If you want to find someone to give out awards at a corporate gathering, this could be preceded by a speech where they share their experiences. Ideally, you should hire a celebrity who mixes gravitas with humor, allowing laughter to reverberate through the room as they make their speech. Make sure that they have plenty of information about your company or event well in advance, as this ensures they can speak knowledgeably without making any embarrassing mistakes.
Hire a Celebrity for a party and you could get them to perform for a set amount of time to an adoring audience. It could be for an anniversary, a birthday, or to commemorate a key milestone in a company’s development. Hiring a bureau, and explaining your goals and reasons for hiring a famous person to be in attendance, will help them to generate exciting ideas on your behalf, and make recommendations on the people who should get involved with your project.
Hire a Celebrity spokesperson, and there are plenty of benefits for your business to enjoy. For example, if you’ve just commissioned a survey and you are pushing out a press release, a good celebrity spokesperson will offer a pithy quote that will send the tails of newspapers wagging. Indeed, it’s likely that they’ll be able to get involved with publicity stunts and other launches that your company has in the pipeline. Hiring a celebrity spokesperson can cost a pretty penny, and it’s usually done on a retainer basis.
Hire a Celebrity UK and there is plenty of homegrown talent to choose from. For example, you might want to enlist an Emmerdale or a Coronation Street star to offer their endorsement. Indeed, there’s also the chance to get star footballers from Arsenal or Liverpool to come and make a speech or a special appearance. And let’s not forget the great comedians who have been making Brits laugh for years. Why not get them to come along and offer a bespoke gig to an intimate audience?
Hire a Celebrity Dress and you can feel every inch like a celebrity if you want to. There might be an iconic outfit that you’ve always wanted to try, for example. You can also emulate the latest trends that have been seen on catwalks – and red carpets – around the world. It’s all about finding a bureau that is plugged into the celebrity matrix. These are experts who know everything that there is to know about the famous people in our society – the consultants who have built their reputations in making the dreams of clients like you come true.
Hire a Celebrity to Tweet and your goods, services or business could be exposed to millions of people. Some famous stars are willing to tweet a picture which shows them wearing your product, or mentioning your Twitter handle, for a price. An experienced bureau is able to broker negotiations on your behalf, if you wish. It’s important to make sure that you pick the right star to work on this project – especially if you are looking to reach a particular demographic. Usually, younger, tech-savvy customers can be found on Twitter.
Hire a Celebrity Chef and you can enjoy a ringing product endorsement that will see sales of catering-related products go through the roof. It’s also a thrill to book them into your restaurant for a hearty meal, as it will encourage other prospective diners to do the same. It’s all about gaining a status, and a celebrity chef is there to help you build the exposure that your company deserves. Make sure you browse for a famous cook that’s well known in your country.
